Marketing expert, George Torok helps businesses gain an unfair marketing advantage over the competition. A bestselling author, he consults with business owners and is available for speaking engagements. Power Marketing is a registered trademark.
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Should that be a "three-furrow plow"? Or did the lady's plow take a lot of rest breaks?
That aside, great post. I love the line, "I didn’t know the answer and the company had not prepared me for it. They had given me facts – not relevance."
How many companies do you think know how to talk in relevant terms such as these to their customers? Not many, is my bet.
Should that be a "three-furrow plow"?
ReplyDeleteOr did the lady's plow take a lot of rest breaks?
That aside, great post. I love the line, "I didn’t know the answer and the company had not prepared me for it. They had given me facts – not relevance."
How many companies do you think know how to talk in relevant terms such as these to their customers? Not many, is my bet.
Rick
http://canentrepreneur.blogspot.com