Are you unique?
If not why should anyone buy from you?
If you want your prospects to buy from you, then you must demonstrate how you are different from your competition. If you can state that you are only as good as the competition – why should anyone buy from you?
Are your policies the same as the competition? Are your promises the same as the competition? Do your ads sound the same as your competition? Do you treat your customers the same as your competition?
If so – you are not unique.
If you want to be unique then decide what is the one thing that you can say that your competition cannot.
Then tell everyone.
George Torok
Power Marketing
Marketing expert, George Torok helps businesses gain an unfair marketing advantage over the competition. A bestselling author, he consults with business owners and is available for speaking engagements. Power Marketing is a registered trademark. Enjoy the marketing insights, tips, and strategies on branding, media relations, promotion, networking and personal marketing. Add your comments.
Showing posts with label usp. Show all posts
Showing posts with label usp. Show all posts
Monday, September 18, 2006
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