Hand Written Notes – the Original Social Media

More Personal Than Digital Media

It’s impossible to ignore the Social Media crusade. Perhaps you received business through Social Media contacts and activity. I admit that I’ve made interesting new contacts, renewed old friendships and generated business through social media.

However, I’ve received a lot more business and recognition from sending hand written notes. The two best messages to send via hand written note are thank you and congratulations. Thank you for your business, help, referral, testimonial, patience, gift…

Congratulations on your achievement, recognition, new venture, milestone… The prompting for the note could be personal or business.

Here’s why you might consider sending hand written notes.

Your note will stand out which means it will be noticed and remembered. Very few people are sending hand written notes so you will be different from the rest.

The open and read rate is much higher than for email or other avenues of digital messaging. Most people will promptly and eagerly open the envelope to see what the note says.

It’s low tech, which means that it’s simple to do and easy to follow through. You don’t need to register for expensive classes on how to use this tool or hire consultants to do it for you.

It’s your handwriting. What could be more personalized than that? There’s character in your handwriting that can never be captured by Arial or Times Roman. It doesn’t matter if your handwriting is sloppy as long as it is legible. The secret is to slow down when you write that note.

It’s handwritten so people realize that it’s personal and written from you to them – one-to-one. We never really know about your digital messages. They could be mass messaging or cut-and-paste.

Opening the envelope and holding the note, is tactile which means that it stimulates an underused sense.

This marketing device will never be hijacked by Google or Facebook. You could order custom printed stationary or you could buy a package of plain note cards and envelopes.

The next step for you is to make it a daily or at least weekly habit to send notes to clients, prospects, associates, staff and other contacts.

© George Torok is co-author of the bestselling, Secrets of Power Marketing. It’s the guide to personal marketing for the non-marketer and published in seven countries. Get your free copy of “50 Power Marketing Ideas” at www.PowerMarketing.ca

George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing  
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Be Perceived as An Expert by Writing Tips Lists

Write a list of tips or warnings for your clients and prospects. It’s an easy and effective way to position yourself as a concerned expert.

Tips                                                                

The number one principle for success. . .   

Two ways of approaching . . .  

Three questions to ask when buying . . .

Four common mistakes. . .

Five key elements of . . .

Six steps to creating a . . .

Seven ways to save money. . .

Ten tips when using . . .  

Warnings

The single biggest fallacy. . .   

Two dangers of . . .

Three wrong turns made by . . .

Four cornerstones of . . .                                  

The five myths. . .

Six major obstacles. . .

Seven deadly sins. . .

Ten ways to waste . . .

George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing
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Promote Your Personal Brand by Writing

One of the best ways to become known as the expert is to write. You could write to or for newsletters (association, corporate, community), newspapers (community, business, trade, weekly, daily), or magazines (general, trade, association, business).

Write a letter to the editor

This is the easiest way to be published. Watch for an issue that you feel strongly about or that touches your business. The issue doesn’t have to relate to your business. This is just a chance for people to know you. Take a stand. If you can make your communication funny, that is even better. Write it well. The editors will correct grammar and edit for length. Sign the letter with your name and a moniker that you like, or your business name. If you find nothing gets your juices flowing enough to write a letter of opinion, write to the editor to say what you like about the publication. They always print those letters.

Write a letter to a columnist or writer

Some columnists never get mail, and they will love you if you write them a letter. Pick a columnist that you like. If you like them, there is a pretty good chance that they are similar to you in some way, and they will like you.

Write an article

Even if you think you can't write, write. Then edit your work by rewriting it again and again, until it sounds good. No one will ever know how many times you rewrote. When you admire a movie you never judge it by how many takes it took to get the shot, or by the film left on the editing room floor. When others read your article they see only the finished product, not the rewrites.

George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing
Get your free copy of "50 Power Marketing Ideas" Power Marketing on FaceBook Marketing Zoo on Twitter

Blog - Questions and Answers

Why should you have a blog?

It is another marketing channel for you. It can be efficient and effective. It is easy to use and it can be free. See below on how to create your blog.

What is a blog?

It is a special type of website. It has the software that allows you to write and post information quickly without knowing anything about HTML programming. Why is that important? It helps you build and test your blog easily and quickly.

Where did it come from?

The word "blog" is derived from "web log". Web logs originated as an easy way for people to write personal logs, rants and beliefs on the web. Now blogs are gaining acceptance as a business tool. Don't let the origin fool you. Remember - personal computers started as games. And just because millions of teenagers have cell phones doesn't make the cell phone insignificant as a business tool.

What can a blog do for you?

Think of a blog as a communications tool. Now think about whom you might want to communicate with. Perhaps you want to reach customers, clients, investors, media, staff, and/or the market place. With diverse groups like these it's best to create a blog specific to each group and message that you want to send. I have five blogs and each serves a different purpose.

The nature of blogs?

The blogosphere is rapidly changing. Technorati, a leading blog search engine, reports that over 75,000 blogs are created every day. As more blogs are hatched enterprising bloggers will become more creative.

Most blogs contain short articles - called posts. Short means anywhere from 50 to 500 words. There are no rules but people who read blogs prefer the short posts.
You want them to visit your blog often. You encourage that by posting short articles and posting often. How often? It is up to you. The best blogs post a couple times a week. I post two to three times a week.

Blog posts tend to be informal. That can help you because most websites are rather formal and cold. If you are wondering how your website feels read the post on my blog titled "About Us". Informal writing allows you to establish a better rapport with your readers. They might feel a bond with you. Be warned - informal doesn't mean sloppy nor crass. Just let a little of who you are show through. And it is easier to do this with a series of 100 word posts than a 2,000 report.

What might you write on your blog?

First decide on the overall purpose of your blog. It is okay to change later. Feedback might help you refocus. Product and service tips for your customers. Company, product and industry news. News about your customers. Customer feedback. Questions and answers - like this article. Reviews, excerpts or comments from books or other articles. Your insights and perspective on trends, challenges and achievements. Interviews - see samples at http://businessinmotion.blogspot.com/

Why use a blog instead of a regular website?

You should still maintain your regular website. But you know how long it takes to update your website and how much it costs you. With a blog you can update it instantly - at no or little cost. It will take a little time to write. A short post on your website might look lost but that is the de rigor of blogs. Once you start you will be surprised at the things that stimulate new posting ideas. I recommend that you write several postings at one sitting then forward that to an editor or proofreader for correction and posting.

Why do search engines like blogs?

The regular search engines also find and list blogs. Google my name and notice the blog listings. In addition, there is a separate group of directories and search engines just for blogs. Each time you post to your blog it automatically updates the blog directory for your latest post. Plus you can "ping" a couple dozen of the major blog directories from pingomatic.com

Google likes websites with relevant content. That's why you target your key message.
Google likes sites with many relevant pages. Every post to your blog automatically becomes a new webpage. So as you post you are building a rapidly growing website.
Google likes sites that are updated often. That's why you post at least once or twice a week.

And here is another bonus. By linking to your main website from your blog you also boost the search status of your website. If Google likes your blog it will like the relevant sites that you link to.

Where do you start?

There are many providers of blogs - some free and some for a fee. Start with a free one to test and learn. I suggest you try Blogger.com. It is free, easy to use and considered the largest. Bonus, Google owns it so you know your blog will get noticed by Google. If after you try it you decide you don't want the blog you can easily delete it.

I suggest that you view some other blogs before you start to get some ideas. Search for blogs from your industry, competitors and suppliers. Also look at blogs from entirely different industries - that's where you will find fresh ideas.

The mistake?

The mistake is to start a blog, use it incorrectly and write off blogs. Like every tool understand the purpose, learn the fundamentals and develop skills. At some point you might need to upgrade your skills, delegate the task or hire an expert.

What should you do now?

Maybe a blog isn't right for you. And maybe it is. Can you afford not to check it out?



George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing Get your free copy of "50 Power Marketing Ideas" Power Marketing on FaceBook Marketing Zoo on Twitter

Put a Little Joy in Someone's Life

Marketing Speaker Geoff Ramm is on the street hunting down powerful marketing in action. Look how simple this marketing is and listen to the owner's reasoning. I like it. And thanks to Geoff Ramm.







George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing
Get your free copy of "50 Power Marketing Ideas" Power Marketing on FaceBook Marketing Zoo on Twitter