Be Perceived as An Expert by Writing Tips Lists

Write a list of tips or warnings for your clients and prospects. It’s an easy and effective way to position yourself as a concerned expert.

Tips                                                                

The number one principle for success. . .   

Two ways of approaching . . .  

Three questions to ask when buying . . .

Four common mistakes. . .

Five key elements of . . .

Six steps to creating a . . .

Seven ways to save money. . .

Ten tips when using . . .  

Warnings

The single biggest fallacy. . .   

Two dangers of . . .

Three wrong turns made by . . .

Four cornerstones of . . .                                  

The five myths. . .

Six major obstacles. . .

Seven deadly sins. . .

Ten ways to waste . . .

George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing
Get your free copy of "50 Power Marketing Ideas" Power Marketing on FaceBook Marketing Zoo on Twitter

Promote Your Personal Brand by Writing

One of the best ways to become known as the expert is to write. You could write to or for newsletters (association, corporate, community), newspapers (community, business, trade, weekly, daily), or magazines (general, trade, association, business).

Write a letter to the editor

This is the easiest way to be published. Watch for an issue that you feel strongly about or that touches your business. The issue doesn’t have to relate to your business. This is just a chance for people to know you. Take a stand. If you can make your communication funny, that is even better. Write it well. The editors will correct grammar and edit for length. Sign the letter with your name and a moniker that you like, or your business name. If you find nothing gets your juices flowing enough to write a letter of opinion, write to the editor to say what you like about the publication. They always print those letters.

Write a letter to a columnist or writer

Some columnists never get mail, and they will love you if you write them a letter. Pick a columnist that you like. If you like them, there is a pretty good chance that they are similar to you in some way, and they will like you.

Write an article

Even if you think you can't write, write. Then edit your work by rewriting it again and again, until it sounds good. No one will ever know how many times you rewrote. When you admire a movie you never judge it by how many takes it took to get the shot, or by the film left on the editing room floor. When others read your article they see only the finished product, not the rewrites.

George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing
Get your free copy of "50 Power Marketing Ideas" Power Marketing on FaceBook Marketing Zoo on Twitter

Alright or All Right - Which is the Correct Version?

As a marketer you probably know that it's as much about how you deliver your message. If you use text in your marketing the one often overlooked factor is correct word usage.

For example, do you know when to use one of the words or phrases from the following list?



Already or all ready?

Altogether or all together?

Anybody or anybody?

Maybe or may be?

Overtime or over time?

For the answers to these choices and 15 other word pairs read this informative article by Mark Nichol as posted on his Daily Writing Tips Blog

20 Pairs of One-Word and Two-Word Forms

by Mark Nichol

Many common words and phrases are identical except for a strategic letter space — apart and “a part” come to mind — and though knowing which form to use in a sentence is often obvious (as in that example), the difference can be subtle. Here are some of the less clear-cut pairs:

Click to read the rest of "20 Pairs of One-Word and Two-Word Forms"

Thanks Mark. I see a lot of helpful writing tips on your blog.

George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing
Get your free copy of "50 Power Marketing Ideas" Power Marketing on FaceBook Marketing Zoo on Twitter