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| Creative Thinking beyond the Box |
That’s
clever and effective marketing from the Burlington library.
Why?
1. They took a tired phrase “Think Outside the Box” and twisted it to suit their message.
2. They displayed an image of a young couple enjoy reading together.
3. The couple is reading on a tablet to demonstrate the digital services available.
4. This ad is on the side of their truck which means no monthly ad fees.
5. The colours at the top of the image are eye-catching.
If you are still thinking outside the box - you are NOT thinking. You're simply repeating.
Think
Outside the Book
Bravo
Burlington Public Library!
George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing Get your free copy of "50 Power Marketing Ideas" Power Marketing on FaceBook Marketing Zoo on Twitter
