Power Marketing Tip #55: Buying is an Emotional Experience

Buying is an Emotional Experience

Your customer is an emotional being. You need to be aware of the emotional states that affect the decision to buy from you.
Your marketing must address the emotional needs of your customers.
There are three types of emotions and you need to address each differently.
 
Relationship
 
The emotions that the customer might need to feel are: confidence, trust, inclusion, feeling special, comfort and safety.

You can address these emotional needs by building stronger relationships. A significant contributor to the relationship building is the customer service experience.
 
The key principle to building relationships is to make others feel good about themselves.
 
Retreat
 
The emotions that might cause your customer to retreat from you include fear, confusion, suspicion, frustration, and anger.
 
Your marketing must mitigate these emotions because these can lead to lost sales and worse - bad publicity. The bad publicity is even more prevalent with the online review sites like TripAdvisor.com and the social media sites like FaceBook and Twitter. Bad news travels faster and gets remembered longer than good news.
 
You can minimize most of these retreat emotions with the use of clear communication, consistent performance and demonstrating a keen interest in your customer's satisfaction.
Building stronger relationships will also mitigate these emotions and the consequences.
 
Advance
 
The most common emotions that might move your customer to buy from you include: pride, greed, love, guilt, and especially, hope.
 
Your marketing needs to trigger or leverage the relevant emotions of your prospects. Depending on the market the appeal to these emotions might or might not need to be subtle.
 
For example, while signing the contract for my new car the sales person offered me a few extras which I quickly turned down. Then she offered tinted windows. I quickly refused but when she added that "it would make me look cool" I swiftly agreed to tinted windows.
 
This third type is the most important set of emotions to making the sale. Even if you build good relationships and mitigate the Retreat emotions you need to influence the emotions of Advance. These are the most important to persuading your prospect to buy from you.
 
Review the three types of emotions that can affect your prospects and identify the most likely emotions that relate to your best customers. Don't worry about the emotions of your bad customers.
Now examine how your marketing addresses those emotional needs.
 

George Torok

How have you noticed your emotions triggered by marketing, selling and customer service experiences?

Add your comments below

George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing Get your free copy of "50 Power Marketing Ideas" Power Marketing on FaceBook Marketing Zoo on Twitter

Power Marketing Tip 54: Who Loves You, Baby?

Who Loves You, Baby?

In the 1970's police TV drama, Telly Savalas as Lieutenant Kojak's trademark line was "Who loves ya, baby?"

That's a good question for marketers and business owners to pose.

Who loves you?

When was the last time you pondered that question? Look at it again and notice that the question is not "Who liked you?" It is not "Who was satisfied?" The disturbing question is "Who loves you, baby?"

If you are a small business, you should be able to name names. And if you are the business owner you'd better know those names and understand why they buy from you.

If you're part of a large corporation you might need to check your database to look up those names. They might be members of your "Best Customers Club".

In either case you need to be able to describe those lovers in terms of demographics, econographics, socialgraphics and especially mind sets.

Every successful business will have customers who love you. They will go out of their way to buy from you. They will rave about you behind your back. They will forgive many of your mistakes. Like any lover they will keep coming back for more. Like any lover they want to be appreciated.

These are the most important assets that you have. They will give you money and they will help to promote your business. They will drag new customers to your door. You'd better know them well and treat them special.

The second question is "Who hates you?"

The answer is "Who cares?" Don't worry about these people. They will never buy from you - no matter what you do. Don't waste your time, money or effort trying to convert them. If you inspired some folks to love you, you also raised some hate along the way.

The sign of a strong brand is one that attracts a strong following of lovers while inciting a cluster of haters. For example, as popular as Apple is, there are people who swear they will never buy an Apple product.

So, Who loves ya, baby and what do you know about them?

George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing Get your free copy of "50 Power Marketing Ideas" Power Marketing on FaceBook Marketing Zoo on Twitter

The Branding Fallacy

Your Branding might be killing your business

Beware of the branding zombies. They regurgitate meaningless mantras like “branding is good”, “you need a brand” and “we can help you develop your brand.” These creatures only want your life blood. Unfortunately these zombies don’t look like the ones in Michael Jackson’s Thriller video. They look like you and me. They call themselves branding consultants, marketing agencies or graphic designers. And they try to sell you snake oil remedies.

It’s time for a branding wakeup call. This might hurt especially if you have recently succumbed to worship of the brand. Remember, “Pay no attention to that man behind the curtain” in the movie The Wizard of OZ. I’m ripping back the curtain. You might not like what you see. But it might save your business. I’m urging you: Pay attention to the man behind the curtain.

Let’s start by examining some of the world’s best brands.

Read the rest of The Branding Fallacy

 

George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing Get your free copy of "50 Power Marketing Ideas" Power Marketing on FaceBook Marketing Zoo on Twitter

8 Marketing Truths that Will Make You More Profitable

Beware of the dangerous marketing myths that can destroy your business. You’ve probably heard most of them. Many are spread by the marketing mystics who don’t understand or don’t want you to understand the simple realities of marketing. The challenge for you is to sort the truths from the myths and the mystics from the masters.

 

Read this article and study each of these marketing truths to increase your profits and reduce your losses. Think about how you will apply these marketing lessons to improve the profitability of your business. 

 

1. Marketing is about sending messages
Everything you do or don’t do sends a message. Marketing is much more than advertising. Marketing includes your customer service, company policies, telephone manner, community presence and supplier relationships.

Read the rest of Marketing Truths that will Make You More Profitable

George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing Get your free copy of "50 Power Marketing Ideas" Power Marketing on FaceBook Marketing Zoo on Twitter

Marketing Tips video: Gain an Unfair Advantage from Your Marketing

Test your marketing with this question. Is your marketing giving you an unfair advantage over the competition? If the answer is no, your marketing isn't helping you.

Hear the brutal truth about marketing from George Torok in this Marketing Report from the Big City streets.

George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing Get your free copy of "50 Power Marketing Ideas" Power Marketing on FaceBook Marketing Zoo on Twitter

Marketing Tips video: Marketing is More Than an Art

A common myth is that marketing is an art. The reality is that marketing is a science and like any behavioural science it is imperfect. It is important to recognize that like any science related to business the numbers are critical. Every good marketer needs to understand the numbers.

Enjoy this Marketing Tip video from George Torok reporting from the streets of the big city.



George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing Get your free copy of "50 Power Marketing Ideas" Power Marketing on FaceBook Marketing Zoo on Twitter

Marketing Presentation video: Coke & the Power of Perception

What does Coke really sell? What is the real value that people get from buying Coke? How can you use that formula in your marketing?

Watch this video of a live presentation of George Torok speaking to a group of business owners and representatives.



George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing Get your free copy of "50 Power Marketing Ideas" Power Marketing on FaceBook Marketing Zoo on Twitter

Reliance Takes Unfair Advantage of the Competition

Good marketing should give you an unfair advantage over the competition. You want your prospects and clients to believe that selecting you over the competition is a clear decision. "Duh, of course we will buy from them."

To gain that unfair advantage you might make enemies with your competition. Nothing wrong with that, is there?

Kudos to Reliance Home Comfort in fighting back against the competition.

Reliance Home Comfort is mainly in the business of renting water heaters. The also sell water heaters but renting is far more lucrative for them so that's what they encourage customers to do. They offer other services related to home heating and cooling.

In the past few years there has been an influx of competitors who have marketed themselves by knocking on doors. Notice that the new insurgents into the market attacked on a different front.

When you want to beat the market leader you must attack on a different level. Never go head-to-head with a stronger competitor. The competition was playing unfair.

Apparently, these insurgents were also unfair to their prospects by being deceptive in how they represented themselves. But, they were hurting Reliance Home Comfort because the giant reacted.

Reliance respond by creating a website and campaign to expose these unscrupulous door knockers. The cornerstone is the website www.BurnedAtTheDoor.com At this website you can find information about water heaters and questions to pose to door-to-door sales people. Reliance also posted notices of "Hot Spots" - communities where the competition was actively knocking on doors.

They even allow you to report current hot spots - tapping into the social media urge.

I'm curious about how the competition will fight back.


George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing
Get your free copy of "50 Power Marketing Ideas" Power Marketing on FaceBook Marketing Zoo on Twitter

Secrets of Power Marketing - February Book Special

If you enjoy reading the comments and tips on this Power Marketing Blog then you will love reading your own copy of Secrets of Power Marketing - the national bestseller that led the trend on personal marketing and personal branding - last century. Discover the timeless principles and practical tips to promote yourself and your business in the real world. Don't rely on the Internet to do your self-promotion for you.

If you want to gain an unfair advantage over the competition you will treasure the ideas and guides in this marketing book.

If you hurry you can take advantage of the February book special. Normally, this book is available for $19.95 plus shipping.


For the rest of February, 2012 you can order this book for 40% off. Grab it for $12 plus shipping.

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Sorry Special Sale Ended Feb 29


George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing

Get your free copy of "50 Power Marketing Ideas" Power Marketing on FaceBook Marketing Zoo on Twitter

Marketing Article Review - 2011

In case you missed them or would like a refresher here are the top marketing articles that I published this past year.


Viral Marketing


Viral Marketing is so powerful because it is like a train building up speed. Once it is moving you can't stop it without derailing the train. It takes a lot of steam to get the train moving. And it is difficult to stop. The train will almost always follow the tracks. You never really know for sure where your viral marketing campaign might lead.

Viral marketing is well named because, when done right, it spreads like a virus. The term viral marketing might be too graphic for some because it brings to mind the viral spread of disease such as the bubonic plague, typhoid, and AIDS. Read the rest of Viral Marketing



Strategic Re-Positioning: Riviera Maya

My first visit to Mexico was to Acapulco on the Pacific coast. It was the seventies, disco was king and Acapulco was the singles' hotspot.

A decade later I visited Puerto Vallarta, also on the Pacific coast for a more relaxed vacation.

Cancun and the Yucatan Peninsula started to gain popularity because of the sandy beaches, warm water scuba diving and proximity to Mayan temples.

Mexico as a winter escape vacation has long attracted northerners - especially Canadians. But it has always had lots of competition from the rest of the Caribbean and even the Southern USA.
Read the rest of Strategic Re-Positioning: Riviera Maya




Strategic Positioning: The Battle for Market Dominance

The most important marketing question that you need to address in your business is "What position do you want to hold - in the market and in the minds of your clients?"

Why is that question so important to you?

The answer to that question will clarify your strategy and direction. And that answer will answer a lot of other distracting questions quickly.

This is a tough question. That's why many business owners don't address it. Think about the significance of that. If most aren't addressing this fundamental question about their business then there is a huge opportunity for you if you are willing to do the heavy lifting.
Read the rest of Strategic Positioning: The Battle for Market Dominance




Marketing Success: Lead With Success Stories


Results sell. The purpose of marketing is to make it easier to sell and nothing sells like results. To capture attention and convert more prospects into eager buyers with your marketing - lead with success stories.

Feature success stories in your advertising, on your website, in your sales calls, and in your networking. Include them on every marketing channel.

This approach is even more important during challenging times. If your clients and prospects are hoarding their money you need to attract their attention and their money with success stories.
Read the rest of Marketing Success: Lead With Success Stories




Marketing Strategy: Fight an Evil Enemy


Conflict sells. If you want to be noticed fight a powerful and evil enemy. Who or what are you fighting? While planning your marketing strategy pick an enemy. The tougher, the meaner, the more disgusting your enemy - the better for you. That positions you as the hero.

"You complete me"

The Joker taunted Batman with that phrase in the movie The Dark Knight. The public image of both Batman and the Joker were stronger because of their conflict. A champion needs a formidable villain and vice versa.

The marketing lesson from that is that the public defines you by your competition. If you are not well known maybe you need to pick a tougher enemy.
Read the rest of Marketing Strategy: Fight an Evil Enemy



George Torok

Marketing Keynote Speaker

Sponsorship Marketing: Five Criteria For Success

Sponsorship is a friendly way of marketing. It’s friendlier than advertising.

When prospects are on the receiving end of your advertising they know that you are trying to sell them something. So naturally their guard goes up. They prepare to deflect your advertising assault. And they are looking for the fine print. They are searching for the lie in your claims. Mass market advertising can be the least effective form of marketing and it’s very expensive.

Sponsoring is perceived as a good thing. When you sponsor an event, community group or cause that your prospects like – they are more likely to like you. And they are more likely to trust those that they like. Trust makes it easier for prospects to buy from you. You don’t need to say a thing about yourself. By sponsoring you are indirectly saying that you support the cause.

For that reason be sure to include sponsorship in your marketing. But, choose your sponsorships strategically. The next questions are, “What should you sponsor?” and “How do you know if you are getting a good return on your sponsorship?”

What should you sponsor?Pick your cause – a charity, social issue or community group.Pick an event – a fundraiser, community event or gala.Pick a group – a business association, team or social group.From a marketing point of view the question is, will the people who participate reward you with enough referrals, business or good will? Some of this payback is long term. So you need to test your personal convictions. Do you support this cause enough to loose money on it in the short term?For example: I sponsored my daughter’s soccer team. Did I expect a full return on my investment? No – not really. It was a small amount of money, much less than the cost of a traditional advertisement. I needed less than one sale to pay back. I was happy to support my daughter and proud to appear as a sponsor. Any business that I got would have been a bonus.Sometimes you sponsor just for the exposure to the right group. For years I was a wine sponsor at the Chamber of Commerce President’s Gala – a black tie affair. I did not expect direct business from it – just recognition and profile. It was a relatively small amount of money, only a few hundred dollars. Yet I received almost as much profile as the event major sponsors who invested thousands of dollars. It also provided a good conversation opener because folks thanked me for the wine.
Test your sponsorship opportunities against these five criteria:

A negative rating for any one of these criteria could be enough to disqualify this particular sponsorship.


1. Relative cost to exposureIs the cost relatively small compared to other venues of reaching this group? Are you getting more exposure or better targeted exposure from the sponsorship compared to other marketing avenues?

Related to this point, is how well can you leverage the sponsorship? Can you get a list of names? Can you market to them before or after the event? Will it help you to list this sponsorship in your other marketing materials?


2. Audience targeted to your best prospectsThe best prospects for my marketing training and consulting are business owners of mid-size companies. So, I would rather sponsor a forum that reaches 100 business owners versus 1,000 front line customer service reps or 10,000 students. Be clear on who your sponsorship message will reach.


3. Your relative exposure among the sponsors
How many sponsors will there be? How well will you stand out and be noticed among the other sponsors? Being one sponsor among three is much better then being one among 20 sponsors. Don’t get lost in the mob.

4. Do the other sponsors lift your profile?Will you be in the company of other sponsors who make you look good? If you are a small business you might want to be seen in the company of large well known corporations that elevate your influence. You might choose to be associated with fellow sponsors Microsoft, Chase Manhattan Bank, and Coke over Unknown Consultants, Everyday Franchise and Local Taxi Cab.

Even the cause you sponsor can help or hurt your image. We judge you by the company you keep. Whose company are you keeping?

5. Do you support the cause?
If you don’t believe in the program, group or their battle cry – then stay away from it. If you fake your support you will be uncovered and it will haunt you and hurt you.

Sponsorship can be an important element in your marketing activities. Sponsorship can provide you with a profitable return if you have clear expectations of the results and your motivation. Use the five criteria described above to help you make smarter choices in your sponsorship marketing.


© George Torok is co-author of the national bestseller, "Secrets of Power Marketing". To receive your free copy of "50 Power Marketing Ideas" and your free subscription to Power Marketing Tips visit www.PowerMarketing.ca
George Torok is a motivational business speaker who speaks to entrepreneurs, corporations and associations. www.business-speaker.biz/

For more business insights, comments and tips visit the marketing blog at http://georgetorok.blogspot.com/

Sponsorship Marketing: Five Criteria For Success

Seven Marketing Myths that Devastate Business

What marketing myths have you “learned” or are you being fed? Marketing has its own dogma - outdated beliefs and mumble jumble all intended to protect self-declared marketing mandarins. Marketing should be helping you get your key messages out - so you can grow, sell more and win more business.What should marketing do for you? Help you sell more. Period! Don’t get fooled by the self anointed marketing gurus who try to sell you blood letting marketing mythology.

Watch out for sacred marketing rules that only seem to protect the marketing mystic without helping you grow your business. Beware of the marketing bureaucrats who seem to be missing the point of marketing. Depending on what business you are in, marketing must help you sell – product, service, membership, investment, participation, and/or support.

You can get past the myths of marketing. You must get past the myths if you want to out-market your competition.Where do you start busting marketing myths? Study these seven marketing myths. Understand them and grasp it as bane against those marketing zombies and business blood suckers.Business killing marketing traps myths you must avoid.

1. The “talent” trap

The myth is that you should hire “talented” people.The reality is that you should never rely on talent. It runs hot and cold. It subjects you to the whims of prima donnas. Instead – build your business by following systems.

2. The “build a better mousetrap” fallacy

The myth is that you should build a better mousetrap – then wait for the crowd to arrive.This is an old myth. The reality is that you need to market. The difference between the financial failure of Van Gogh and the success of Picasso was marketing.

3. The “find a need and fill it” myth

The myth is that you should find a “need” and fill it.This myth is still taught by many business schools. The reality is that people don’t buy what they need. They buy what they want. Your marketing challenge is to make your customers want what you sell or to sell what they want.

4. Myths about the media

Too many business owners believe that the media hates business.That is not true. The media is a business. The media will help you if you help them. What they need is information and stories. Your marketing challenge is to convey your stories to the media in a way that they find interesting and worth repeating.

5. The myth about “how to be number one”

It is surprising that whenever I ask this question of business owners many answer, “Deliver the best product or service.”The reality: To become number one, create your niche. Your marketing challenge is to find and claim your unique niche.

6. The fallacy about value

Value is not what your engineers create or your accountants can measure.There are two elements to total value – real value and perceived value. Your marketing challenge is to maximize the value you deliver from both elements. Be very clear on the importance of perceived value to your clients and the growth of your business.

7. The “lucky break” myth

Stop hoping for the lucky break.Success is never the result of the lucky break. I learned this lesson from the hundreds of entrepreneurs and CEOs that I have worked with and interviewed over the past decade.The reality is that success results from following good systems. Even an imperfect system is better than none. This is especially true of your marketing.

The above might be the most dangerous marketing myths that you must be aware of, and prepared to avoid.The Greek and Norse Myths make for wonderful fantasy. But if you base your marketing on myths – your business will soon be a forgotten fantasy.

© George Torok is the co-author of Secrets of Power Marketing. Get your free copy of “50 Power Marketing Ideas” at http://www.PowerMarketing.ca George Torok works with business owners to give them an unfair advantage over the competition. He helps you unlevel the playing field. Arrange for George Torok to work with you by calling 905-335-1997 or visit http://www.Torok.com

Publish

Publish and you will prosper.
Writing and publishing your words can be an effective way to market yourself. These days it is so easy publish. You don’t need to write a book to be published. It could be as easy as publishing articles on your blog, FaceBook or the article directory sites.


Publish to position yourself as an expert.
Even though it is so easy to publish – many are still unpublished. That means we respect those who are published. Being published suggests that you have expertise. That might mean knowledge, experience or simply opinion. The three of those together qualify you as an expert. Consider that there are very few experts who are unpublished.


Publish to enhance your perceived value.
The ability to write is a valued skill. In order to be published you must first develop your writing skills. If you are published we assume that you have the writing skills. If you have the writing skills but aren’t published then no one knows or appreciates your skill.


Publish to generate leads.
Write and publish enough and you will receive business leads for your service. The more informed you appear, the more practical you sound and the more controversial you seem – the more likely you will generate real business leads with your writing.


Publish to provide additional value to your clients.
Help your clients better understand your product, your service and how those can them. The extra clarification, tips and idea will be appreciated as follow-up added value. Send them the links or print and send hard copy via snail mail.


Publish to think about and explore new ideas and perspectives.
The more you write and publish – the more you will be forced to explore new ideas and add substance to them. In fact a wonderful way to improve your understanding of your topic is simply to write about it. You will need to understand the concepts better to put them into print. If you want to trigger your brain for new articles, just start asking yourself probing questions about the topic.


Go ahead – write and publish.


Published on Facebook

Published on Article Ezines

Small Print Does not build Good Relationships

Bell Canada was fined $10 million for their deceptive advertising and excessive use of small print.

The response from the Bell Canada spokesperson was along the line of - well everyone else does the same thing. This is normal in the industry. In other words, we were no better or worse than the others.

Maybe the industry needs to clean up it’s act.

Maybe Bell Canada could decide to be the industry leader by setting new standards of honesty and clarity in advertising.

Maybe the shareholders of Bell will demand repercussions, executive resignations and public floggings.

Maybe the other players will smarten up and leapfrog Bell by coming clean with new and transparent advertising standards.

Maybe new entrants in the industry will mock Bell and position themselves as the honest ones.

Maybe other industries will take note of the fine and realise that we are tired of being lied to.

Are you the same as or better that the other thieves?


George Torok

Sell to the Greedy – not the Needy

Business Lessons for New Entrepreneurs

I spoke to a business class at Mohawk College recently and gave them several lessons about marketing, business and life.

This point might have been unpleasant to hear.

Sell to the Greedy – not the Needy

That was the advice that I heard from my mentor and co-author, Peter Urs Bender. It might sound mean spirited at first. When you think about it you might see the wisdom. As a business owner you can save yourself a lot of grief if you follow that advice.

You will waste much time and money trying to convince the people who need your product to buy. The reality is those who need you the most are too stupid to buy. That’s why they are so needy. They are looking for a magic pill to cure all their problems.

I have talked to many business owners who need help with their marketing. I know that I can help them tremendously. But they can’t see the value and they only see hiring me as expenditure. They can’t see their marketing as an investment for which they can increase their return. They really need what I’m offering but aren’t willing to invest.

Instead the business owners who hire me are already leaders in their field. They’re looking for incremental improvements and they are willing to invest in that.

Sell to the greedy – those who want what you are selling. They recognize that they only need to gain a few inches or seconds to beat the competition and are willing to pay for that competitive advantage.

If you want to help the needy, make a good profit and donate generously to chairity.

Don’t waste your time and money trying to convince people that they should buy your product. Instead find the educated souls who already want it, appreciate the value and are willing to pay.

Your marketing then becomes a process of search, qualify and sell.


George Torok

Marketing Speaker

Canadian Business Speaker

The Purpose of Marketing is not to Build a Brand video

The purpose of marketing is to sell. Yet, when the marketing fails to product results some marketers claim that is was good branding. Who cares?

If you are small business you should not be wasting your money on branding. Instead you are better off investing your marketing in building more profitable relationships. You are not Coke or Nike. You are "insert your name here".







George Torok

Marketing Speaker

Canadian Business Speaker

Cheeky TV ad from First Bank

I like this TV ad from First Bank. It's cheeky, funny and memorable.

It also pokes fun at self annointed experts and motivational speakers. Those are easy targets that very few people will get upset about. I'm called a marketing expert because of my bestselling book and satisfied clients. And I've been described as a motivational speaker so many times that I finally just accepted the label. Yet I wasn't offended by this ad because I recognize the truth in it. The lesson for marketers: It's effective to take a position and be cheeky. And stating the obvious can be a refreshing marketing approach.

Notice that this ad didn't say anything about the features and benefits of working with First Bank. It simply implied that they have a sence of humor, are down to earth and easy to deal with. Hmm, pretty distinctive for a bank. Two thumbs up for this advertisement and the First Bank.

Secrets of Power Marketing - video

Follow systems in your marketing - and advice from Muhammud Ali




George Torok talking about Secrets of Power Marketing

Those darned customers!

Guest post from Jeff Mowatt

"It infuriates me." A manger, frustrated about boorish behavior of some employees, explained to me, "After a customer leaves the room or hangs up the phone, some employees ridicule how the customer looked or that they asked 'stupid' questions." He asked if I knew of a statement that he could post that would remind employees of the vital importance of customers. I sent him a version of a timeless manifesto by L.L.Bean that I condensed and edited slightly. Feel free to pass it to your team.

Who are Customers?
Customers are the most important people ever on these premises.
Customers are not dependent on us. We are dependent on them.
Customers are not interruptions to our work. They are the purpose of it.
Customers are not people to argue with, match wits with, or insult behind their backs. Nobody ever won an argument with a customer.
Customers bring us their needs. It is our job to handle them profitably for them and for ourselves.

Click here for a printer friendly version of this to post for your team


About award-winning speaker, Jeff Mowatt, BComm., CSPJeff Mowatt is the best selling author of the books, Becoming a Service Icon in 90 Minutes a Month (for mangers), and Influence with Ease (for professionals who interact with customers). As a customer service strategist, Jeff's Influence with Ease© column has been syndicated and featured in over 200 publications. To help professionals put ideas into action. Jeff heads his own training company and has produced 4 multimedia training kits. An award winning international speaker, Jeff is among the top 7% of professional speakers in the International Federation for Professional Speakers to achieve their highest designation - Certified Speaking Professionals (CSP). For more Influence with Ease tips, training resources, and information about engaging Jeff for your team, call 1-800-JMowatt (566-9288), or visit www.jeffmowatt.com.

Year End and New Year Marketing

The Past Year

This is the time to review your past year of marketing.

What worked well and why? Can you do that again?

How can you connect with your market one last time this year to remind them of the good times?


The New Year

Plan your calendar of promotions for this new year.

What ideas from the past year will you use again?

What missed opportunities will you pursue this year?

Write your marketing plan now because time will fly again.


George Torok

Marketing Speaker

Power Marketing