Branding

Branding is One Aspect of Marketing

Enjoy these perspectives, insights and ideas to help with your branding - and most importantly avoid some of the costly mistakes that some waste their money on.



Branding Lessons from Genghis Khan, the Mongolian Marketer

What can a growing business learn about branding from Genghis Khan? He united and ruled Mongolia. Genghis is known as a strong ruler and conqueror. Some might call him cruel and vicious. But he is remembered as a strong, memorable and effective leader. 

Genghis Khan provides some powerful lessons for business on branding. 

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Is There a Brand in Your Stand?

Watch out for the branding gurus. Beware of the branding police who focus only on images of brand. Fire the branding consultants who feel qualified to tell you what your brand should be. Ignore the branding zealots who proclaim "brand or die". 

Good, now that we have frightened off the undesirables let's address some fundamental questions about branding and offer you some probing questions to consider. That first paragraph demonstrates the three rules of creative positioning as explained below. 

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BRANDING : 7 Important Questions and the Straight Answers

Consider these important questions about branding and the brutally honest answers that could help you sell more and save you lots of money that is typically wasted on branding. If you sell yourself as a branding expert - you might not like these answers. These are frank answers that demystify branding. 

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The Branding Fallacy

Your Branding might be killing your business.

Beware of the branding zombies. They regurgitate meaningless mantras like "branding is good", "you need a brand" and "we can help you develop your brand." These creatures only want your life blood. Unfortunately these zombies don't look like the ones in Michael Jackson's Thriller video. They look like you and I. They call themselves branding consultants, marketing agencies or graphic designers. And they try to sell you snake oil remedies. 

It's time for a branding wakeup call. This might hurt especially if you have recently succumbed to worship of the brand. Remember, "Pay no attention to that man behind the curtain" in the movie The Wizard of OZ. I'm ripping back the curtain. You might not like what you see. But it might save your business. I'm urging you, "Pay attention to the man behind the curtain." 

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George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing  
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