Thursday, November 02, 2017

I'm not feeling great - I just want a coffee



The person behind the counter at the coffee shop asked, “How are you today?” I smiled and quietly answered, “I’m good.” I simply wanted a coffee without the song and dance. However, she was determined to convert me to feeling “great”.

I appreciated her enthusiasm but I didn’t want to play the game of pretending to “feeling great” to satisfy her. She didn’t relent. She repeated her mantra that “you should start the day by feeling great” a few times. Each time she repeated her mantra I was annoyed more.

I don’t buy coffee to be told how I should feel. Whether or not I feel great at that moment is none of your business. As your customer I appreciate that you might feel great. In fact I expect a positive response from you when I approach the counter.

She didn’t thank me for my business – which would have been welcomed.

That means that I left the counter feeling annoyed.



George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing Get your free copy of "50 Power Marketing Ideas" Power Marketing on FaceBook Marketing Zoo on Twitter Share/Save/Bookmark

Saturday, August 05, 2017

Smash the Competition

What can you do when your market might not appreciate the value of your competitive advantage? You might learn from this video where National Cycle destroys the competition. I lost count of how many competitive products they destroyed.

The video is attention-grabbing, convincing and memorable. Go ahead, make my day!



George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing Get your free copy of "50 Power Marketing Ideas" Power Marketing on FaceBook Marketing Zoo on Twitter Share/Save/Bookmark

Monday, June 05, 2017

300 Websites You Should Bookmark now

 http://smartbusinessrevolution.com/share

John Cocoran demonstrates a simple and easy way to build your online networks.

Read his blog post and check out this list of over 300 valuable websites for services, partners and marketing ideas.



George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing Get your free copy of "50 Power Marketing Ideas" Power Marketing on FaceBook Marketing Zoo on Twitter Share/Save/Bookmark

Tuesday, April 11, 2017

What Else Can United Airlines Break?

Remember this song from Dave Carroll after United Airlines broke his guitar? With United's latest expression of customer abuse, it's time for another song.

What might be a fitting name for this new song? 


George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing Get your free copy of "50 Power Marketing Ideas" Power Marketing on FaceBook Marketing Zoo on Twitter Share/Save/Bookmark