Will You be Brutally Honest in Your Job Ad?

George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing Get your free copy of "50 Power Marketing Ideas" Power Marketing on FaceBook Marketing Zoo on Twitter

Marketing Tips video: Be Hungry and Follow Systems

Remind yourself that your competition is hungry. Are you hungry enough? If so, design and follow marketing systems to gain your unfair advantage. If someone must starve - let it be your competition.

Watch this video report from the streets of the Big City. Hear the brutal reality about your marketing.



George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing Get your free copy of "50 Power Marketing Ideas" Power Marketing on FaceBook Marketing Zoo on Twitter

Marketing Tips video: Forget about Branding and Focus on Real Marketing

It's easy to get fooled by the hype about branding. That is a good hole to throw a lot of money into. Instead go back to basics. What is the real purpose of marketing? Not to build a brand. It's to build a business with sales.

Listen to George Torok offering marketing insights from the streets of the Big City.




George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing Get your free copy of "50 Power Marketing Ideas" Power Marketing on FaceBook Marketing Zoo on Twitter

Marketing Tips video: Gain an Unfair Advantage from Your Marketing

Test your marketing with this question. Is your marketing giving you an unfair advantage over the competition? If the answer is no, your marketing isn't helping you.

Hear the brutal truth about marketing from George Torok in this Marketing Report from the Big City streets.

George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing Get your free copy of "50 Power Marketing Ideas" Power Marketing on FaceBook Marketing Zoo on Twitter

Marketing Tips video: Marketing is More Than an Art

A common myth is that marketing is an art. The reality is that marketing is a science and like any behavioural science it is imperfect. It is important to recognize that like any science related to business the numbers are critical. Every good marketer needs to understand the numbers.

Enjoy this Marketing Tip video from George Torok reporting from the streets of the big city.



George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing Get your free copy of "50 Power Marketing Ideas" Power Marketing on FaceBook Marketing Zoo on Twitter

Marketing Presentation video: How to Appear to be More Successful

We would rather deal with successful people and successful companies. How can you appear more successful - especially when you don't feel successful?

How can you feel more confident?

Enjoy this video clip from a live presentation of George Torok speaking to a group of business owners and representatives. The message is practical and the performance is engaging and entertaining.




George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing
Get your free copy of "50 Power Marketing Ideas" Power Marketing on FaceBook Marketing Zoo on Twitter

Marketing Presentation video: Coke & the Power of Perception

What does Coke really sell? What is the real value that people get from buying Coke? How can you use that formula in your marketing?

Watch this video of a live presentation of George Torok speaking to a group of business owners and representatives.



George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing Get your free copy of "50 Power Marketing Ideas" Power Marketing on FaceBook Marketing Zoo on Twitter

Networking Tip Video: Collect more Business Cards than...

Giving out business cards is not productive networking. Yes, you should give your business cards and do something else that is more important....



Networking tips from George Torok

George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing
Get your free copy of "50 Power Marketing Ideas" Power Marketing on FaceBook Marketing Zoo on Twitter

How to Promote Brand YOU! Video Interview on Full Potential

How to Promote and Make Brand YOU Stand Out
- George Torok interviewed by James Rick, host of The Full Potential Show

Enjoy this enthusiastic video interview on the Full Potential Show to:

• Discover the key principle to building stronger relationships.
• Learn the strongest way to build a stronger personal brand.
• Hear why you should not worry about your weaknesses.
• And much more...

George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing
Get your free copy of "50 Power Marketing Ideas" Power Marketing on FaceBook Marketing Zoo on Twitter

Wimpy Braille Burger Marketing Unfair to Competition

In this video, my friend Geoff Ramm reports from South Africa with this example of clever marketing from a Wimpy Burger.

It's an example of how you can take advantage of the misfortune and mistakes of your competitors. Apparently one of the other hamburger chains asked a blind person with his seeing eye dog to leave the restaurant. That story was splashed in the media with lots of bad publicity for that chain.

So what would you do if you were the competition? Would you politely say, 'what a shame', or would you jump on the opportunity to take an unfair advantage over the competition?

Look at how Wimpy took the unfair advantage. Thanks to Geoff Ramm for this video report.





George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing
Get your free copy of "50 Power Marketing Ideas" Power Marketing on FaceBook Marketing Zoo on Twitter

Marketing Like Picasso not Like Van Gogh video

First World Advertisement Forum - keynote marketing speaker, George Torok, points out the marketing lessons from great artists, Van Gogh and Picasso. Video Clip.




Market like Picasso - not like Van Gogh. George Torok delivering keynote marketing speech at the First World Advertisement Forum.

More videos from George Torok at YouTube

The Purpose of Marketing is not to Build a Brand video

The purpose of marketing is to sell. Yet, when the marketing fails to product results some marketers claim that is was good branding. Who cares?

If you are small business you should not be wasting your money on branding. Instead you are better off investing your marketing in building more profitable relationships. You are not Coke or Nike. You are "insert your name here".







George Torok

Marketing Speaker

Canadian Business Speaker

Cheeky TV ad from First Bank

I like this TV ad from First Bank. It's cheeky, funny and memorable.

It also pokes fun at self annointed experts and motivational speakers. Those are easy targets that very few people will get upset about. I'm called a marketing expert because of my bestselling book and satisfied clients. And I've been described as a motivational speaker so many times that I finally just accepted the label. Yet I wasn't offended by this ad because I recognize the truth in it. The lesson for marketers: It's effective to take a position and be cheeky. And stating the obvious can be a refreshing marketing approach.

Notice that this ad didn't say anything about the features and benefits of working with First Bank. It simply implied that they have a sence of humor, are down to earth and easy to deal with. Hmm, pretty distinctive for a bank. Two thumbs up for this advertisement and the First Bank.

Stop Branding and start marketing - video tip

Crazy People: Movie about Advertising Truth

This old movie with Dudley Moore might offend some of you with the language - but it is a real look at advertising.

Parison Love video from Google

Why is this Google video ad so effective and what can you learn from it for your marketing? See below...




The setting and images are familiar. Most of us have searched on Google so we recognize the setting. No explanation is needed.

It instantly grabs our attention and holds our attention. It moves fast.

It tells a story. Good marketing tells a story.

The words create images in our mind, (Paris, love, chocolate). That is captivating and engaging.

We can see ourselves or some one we know in this story. It's personal and believable.

The last line makes you smile because it is a feel-good story.

Watch it again. Now compare that to your advertising.


George Torok

Marketing Speaker

Customers fight back

United Breaks Guitars

Customer service is often a warzone - mainly because of the lack of customer service. The battle has often titled unfairly in favor of the gigantic and uncaring corporations.

What can one individual do to fight back in a customer service dispute with an airline?

Answer: Write a song and post it on YouTube.

That's what singer Dave Carroll did when United Airlines damaged his guitar. The damage wasn't event an acident. It was a wanton act of disregard for the customer. And it was "not my job" attitude that made it worse.

Read Dave Darroll's story about how United Airlines Breaks guitars.


Enjoy the Unitied Breaks Guitars video below: (This is song one in a series of three.)

Video: Bransen on PR

In this video interview with Seth Godin, Virgin CEO Richard Branson talks about the importance of a good PR person to make sure people know about your business.



George Torok

Read Get Your Name in the Media

Read How to Write Your News Release

Are you safe?

Are you safe? Do you make your clients feel safe? Are you buidling enough trust? Enjoy this video of George Torok dicusssing the issue of safe.

The T mobile dance

Viral Marketing for T mobile

I'm not sure about the details of this video. However, it has over 9 million views and it's very entertaining. How's that for viral marketing?






Here is how they prepared for it. Clever.







George Torok

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