Secrets of Power Marketing - book summary

How to Sell Yourself to Sell Your Product
 
Secrets of Power Marketing was written, explain authors George Torok and Peter Urs Bender, "to show you, the individual, how to put the 'personal' in your personal marketing plan; to help you, the entrepreneur, compete with strength and confidence in the marketplace against bigger competition; and to provide you with strategies, techniques and tips to get more from your marketing than you ever thought possible."

According to Torok and Bender, the first step in marketing is awareness: the art of making consumers aware that what you have to offer is available and ready for consumption. "If you have something great but do not communicate it, you will not succeed," the authors write.

Value is the next step. Value is what makes a person buy something they get from somebody else for a lower price because they perceive more value in the new purchase. "If you do not know the value of what you have, you will not be prosperous."

Components of Marketing
When the authors define marketing, they break down its meaning into three crucial parts.

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George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing  
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Secrets of Power Marketing - February Book Special

If you enjoy reading the comments and tips on this Power Marketing Blog then you will love reading your own copy of Secrets of Power Marketing - the national bestseller that led the trend on personal marketing and personal branding - last century. Discover the timeless principles and practical tips to promote yourself and your business in the real world. Don't rely on the Internet to do your self-promotion for you.

If you want to gain an unfair advantage over the competition you will treasure the ideas and guides in this marketing book.

If you hurry you can take advantage of the February book special. Normally, this book is available for $19.95 plus shipping.


For the rest of February, 2012 you can order this book for 40% off. Grab it for $12 plus shipping.

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George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing

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Secrets of Power Marketing - Book Review

Secrets of Power Marketing

Peter Urs Bender and George Torok

Reviewed by Kirsten Cowan

Another installment from public speaking whiz Peter Urs Bender, this time with the adept co-operation of speaker and educator George Torok. Expanding on the themes of Secrets of Power Presentations and Leadership From Within, this new release focuses on marketing your business. Secrets of Power Marketing seeks to apply the techniques and methods of the first two books in a practical way to the project of marketing ones business. The result is a lively book, with a streak of practicality that reveals itself in an impatience with hoity-toity notions of marketing that have little impact on the bottom line.

Of particular interest to HotLink readers is the comprehensive "Strategy Three" dealing with media relations. Included in this category is self-published media such as newsletters, and timely insights on getting the most out of the "New Media". Torok and Bender have a clear understanding of the effect a media spot, especially a media interview or article, can have on your marketing plan. As with all their strategies, advice is clear, no-nonsense and effective.

A great feature of Secrets of Power Marketing, which it shares with Bender's previous works, is the plethora of ideas it provides, lists of them, which can be tailored to your specific needs. Appendix A; "101 Power Marketing Ideas," is an army of catch-phrases, concepts, tags, lead-ins and inspirations, ready to leap into action at the reader's behest.

The characteristic charm and accessibility readers expect from Peter Urs Bender is here in droves, with pithy quotes, anecdotes illustrating key ideas and charts and tables depicting multi- layered concepts.

Secrets of Power Marketing is not for everyone. Its brashness may not suit the more cultivated type of business, and the forthrightness of its marketing style is definitely tailored to small or individually owned businesses. The graphics, always somewhat enigmatic in Bender's books, are truly mysterious in this attempt. Nonetheless, the boundless enthusiasm and obviously field-tested wisdom of Bender and Torok make Secrets of Power Marketing a worthwhile investment for any organization.

Reprinted from The Sources HotLink

http://www.hotlink.ca/

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