As
a small business how do you compete with the big guys and their big budget
advertising campaign? The big guys don't read this magazine so we can share
these low budget yet high-impact marketing secrets with you.
Use these tips to market yourself as the expert in your
field.
- Write tips sheets - for your clients, prospects and the
media.
- Write and publish articles in magazines, newsletters and
newspapers.
- Write letters to the editor expressing opinions, advice and
clarification.
- Publish your own newsletter.
- Write a book - the best way to
be seen as the expert.
- Send out regular news releases.
- Be interviewed by
the press.
- Sponsor a contest or award.
- Make speeches to service clubs and
associations.
- Offer information seminars to prospects and clients.
- Stay
informed and leading edge on your area of expertise.
- Offer your clients extra
'free advice from the expert'.
- Earn designations and awards from your
industry or trade associations.
- Seek out the top experts in your field - know
and get known by them.
- Act, sound and feel like the expert you want to be -
confidence is powerful.
- Find a mentor you admire who can help you and make
introductions.
- Seek out leaders in other businesses to trade ideas and do
joint promotions with - we judge you by who you hang around with.
Why
market yourself as the expert? Clients come to you and you can charge more
money.
Excerpted from the national bestseller, Secrets of Power
Marketing.
George Torok
Keynote Marketing Speaker
Co-author of Secrets of Power Marketing
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