Personal Marketing
What is personal marketing?
Personal marketing means making your marketing more personal – connecting better with people. Personal is about people.
Why should you include personal marketing in your marketing programs?
Connecting with people is the most powerful form of marketing that you can do. When you tap into the personal connection you have a loyal client.
What is the magic of personal marketing?
Personal marketing is about touching personal emotions.
Is there anything better than personal marketing?
I don’t think so. What chance could impersonal marketing have against personal marketing?
Give us examples of personal marketing strategies.
Personal marketing includes building relationships, building trust, and connecting people.
Give us examples of personal marketing techniques.
Know and use personal names. Say thank you. Say congratulations. Use personal testimonials. Talk directly to individuals not target groups.
What word is most important in personal marketing?
When writing marketing and sales copy the most personal word you should use is “you”. Talk directly to your readers or listeners not about them and certainly about yourself.
Give us an example of personal marketing.
Hillary Clinton shedding a tear - that was personal. That demonstrated that the message was personal – direct from her to the listener. You don’t need to shed a tear every time – but you need to make it personal. You need to connect with your listener.
George Torok
Personal Marketing Guide
Personal Marketing Coach
Saturday, January 19, 2008
Thursday, January 17, 2008
Google - King of Internet Marketing
Google - King of Internet Marketing
No question! Google is King of marketing on the Internet. If you want to be found you better be found in Google. That includes both pay for click and search engine optimization.
Start your year by Googling all the words and phrases that might be important to your business.
For example those words might include:
Your name
Your product names
The generic name for your product
The pain or problem that your product fixes
Your trade marks
Your slogan
Your competitors’ names
Your competitor’s product names
Your competitors’ trade marks
Misspellings of the above
Your industry + the word “expert”
Your industry + the name of your city or geographic area of business
The names of your best clients
The names of your key suppliers
Study the results and look for patterns, insights and opportunities.
Google is the King of Internet Marketing – but Google is also a servant King. Ask the right questions and it will answer. But first you got to ask and then listen.
George Torok
Marketing Expert
Personal Marketing
Marketing Speaker for Conferences
No question! Google is King of marketing on the Internet. If you want to be found you better be found in Google. That includes both pay for click and search engine optimization.
Start your year by Googling all the words and phrases that might be important to your business.
For example those words might include:
Your name
Your product names
The generic name for your product
The pain or problem that your product fixes
Your trade marks
Your slogan
Your competitors’ names
Your competitor’s product names
Your competitors’ trade marks
Misspellings of the above
Your industry + the word “expert”
Your industry + the name of your city or geographic area of business
The names of your best clients
The names of your key suppliers
Study the results and look for patterns, insights and opportunities.
Google is the King of Internet Marketing – but Google is also a servant King. Ask the right questions and it will answer. But first you got to ask and then listen.
George Torok
Marketing Expert
Personal Marketing
Marketing Speaker for Conferences
Tuesday, January 15, 2008
Google Marketing
Google Marketing
What does Google find for "Marketing" Today? You know it will change quickly and often. Here are the top five results on Google for “marketing” today. Visit the sites to learn why they rate so well.
http://www.marketingmag.ca/
Marketing Magazine
Offers a Canadian source of news and articles on marketing, advertising and media. www.marketingmag.ca/
http://en.wikipedia.org/wiki/Marketing
Marketing is a societal process that is needed to discern consumers' wants; focusing on a product/service to those wants, and to mould the consumers towards ...
www.wikipedia.org/wiki/Marketing
http://www.clicksor.com/
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.www.clicksor.com/
http://www.bidvertiser.com/
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. www.bidvertiser.com/
http://www.the-cma.org/
The voice for responsible information-based marketers, describes the association, its aims, member companies, news releases and a code of ethics, ...www.the-cma.org/
Power Marketing
Personal Marketing
Marketing Speaker
What does Google find for "Marketing" Today? You know it will change quickly and often. Here are the top five results on Google for “marketing” today. Visit the sites to learn why they rate so well.
http://www.marketingmag.ca/
Marketing Magazine
Offers a Canadian source of news and articles on marketing, advertising and media. www.marketingmag.ca/
http://en.wikipedia.org/wiki/Marketing
Marketing is a societal process that is needed to discern consumers' wants; focusing on a product/service to those wants, and to mould the consumers towards ...
www.wikipedia.org/wiki/Marketing
http://www.clicksor.com/
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.www.clicksor.com/
http://www.bidvertiser.com/
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. www.bidvertiser.com/
http://www.the-cma.org/
The voice for responsible information-based marketers, describes the association, its aims, member companies, news releases and a code of ethics, ...www.the-cma.org/
Power Marketing
Personal Marketing
Marketing Speaker
Monday, January 14, 2008
Liar, Liar - Pants on Fire
Liar, Liar - pants on fire.
Do you remember that old child's expression? Have you ever wanted to say that to a marketer that was clearly making false claims? More importantly is any part of your own marketing false and hence making you a liar? Correct it before people start pointing the finger at you and chant, "Liar, liar - pants on fire."
Kelley Robertson, sales trainer and author puts it nicely in his ezine. The tip below is reprinted from his "59 Second Sales Tip"
You can register for the "59 Second Sales Tip" at The Robertson Training Group.
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I received a voice mail the other day from someone who said they were interested in my training programs and products so naturally I returned the call quickly.
However, when I connected with this person, he immediately tried to sell me one of his products and expressed no interest in my services. His approach was simply a ruse to get me to return his call. As you can imagine, I was not impressed.
I know that connecting with decision-makers and getting phone calls returned is a huge sales challenge. However, misrepresenting yourself, your company, or the reason for your call is one of the worst approaches you can use. Not only is it misleading and dishonest, it wastes your prospect's time, and in today's hectic business world, time is a precious commodity.
Plus, it smacks of desperation. And let's face it, who wants to buy from someone who is that hungry and desperate to get a sale? Here's the bottom line. If a salesperson is willing to take this approach BEFORE they get the business, what else will they do once they have it? I trust that YOU don't have to resort to such tactics.
----------------
The above is from Kelley Robertson's "59 Second Sales Tip"
George Torok
Personal Marketing
Do you remember that old child's expression? Have you ever wanted to say that to a marketer that was clearly making false claims? More importantly is any part of your own marketing false and hence making you a liar? Correct it before people start pointing the finger at you and chant, "Liar, liar - pants on fire."
Kelley Robertson, sales trainer and author puts it nicely in his ezine. The tip below is reprinted from his "59 Second Sales Tip"
You can register for the "59 Second Sales Tip" at The Robertson Training Group.
--------------
I received a voice mail the other day from someone who said they were interested in my training programs and products so naturally I returned the call quickly.
However, when I connected with this person, he immediately tried to sell me one of his products and expressed no interest in my services. His approach was simply a ruse to get me to return his call. As you can imagine, I was not impressed.
I know that connecting with decision-makers and getting phone calls returned is a huge sales challenge. However, misrepresenting yourself, your company, or the reason for your call is one of the worst approaches you can use. Not only is it misleading and dishonest, it wastes your prospect's time, and in today's hectic business world, time is a precious commodity.
Plus, it smacks of desperation. And let's face it, who wants to buy from someone who is that hungry and desperate to get a sale? Here's the bottom line. If a salesperson is willing to take this approach BEFORE they get the business, what else will they do once they have it? I trust that YOU don't have to resort to such tactics.
----------------
The above is from Kelley Robertson's "59 Second Sales Tip"
George Torok
Personal Marketing
Thursday, January 10, 2008
How much should you spend on your marketing?
How much should you spend on your marketing?
If you are setting your marketing budget you might be asking that question. The answer is "It depends". There is no magic number.
It depends on a few things – the competitiveness of your market, your position within the market and your place on your growth curve.
And it’s the wrong question. The better question is “How effective should your marketing be?” For example if you are getting a 5 to 1 return on your marketing then spending $1,000 would generate $5,000 of business. At that return, why not invest $10,000 to get $50,000 of business?
The reason we ask “How much should I spend on marketing?” is because it is easier to measure that number. Most of use don’t measure the effectiveness or return on marketing because it is more difficult. So we do what’s easy and not what’s best.
So to answer the question, “How much should you spend on marketing?” my response is, “How much did you spend last year?” and “How effective was it?” If you were happy with that return then do the same, (unless the market has changed). If you want more then either increase your spending or improve the effectiveness of your marketing – or both.
So if you want an easy answer – just pick a number, any number. It’s just like playing craps. Pick a number and pray for lady luck.
If you want to improve the profitability of your business – measure what’s important –your marketing effectiveness.
George Torok
Marketing Speaker
Personal Marketing
If you are setting your marketing budget you might be asking that question. The answer is "It depends". There is no magic number.
It depends on a few things – the competitiveness of your market, your position within the market and your place on your growth curve.
And it’s the wrong question. The better question is “How effective should your marketing be?” For example if you are getting a 5 to 1 return on your marketing then spending $1,000 would generate $5,000 of business. At that return, why not invest $10,000 to get $50,000 of business?
The reason we ask “How much should I spend on marketing?” is because it is easier to measure that number. Most of use don’t measure the effectiveness or return on marketing because it is more difficult. So we do what’s easy and not what’s best.
So to answer the question, “How much should you spend on marketing?” my response is, “How much did you spend last year?” and “How effective was it?” If you were happy with that return then do the same, (unless the market has changed). If you want more then either increase your spending or improve the effectiveness of your marketing – or both.
So if you want an easy answer – just pick a number, any number. It’s just like playing craps. Pick a number and pray for lady luck.
If you want to improve the profitability of your business – measure what’s important –your marketing effectiveness.
George Torok
Marketing Speaker
Personal Marketing
Sunday, January 06, 2008
MBA Games 2008 DeGroote
MBA Games 2008 DeGroote
The MBA Games for 2008 was held last week at McMaster University in Hamilton, Ontario.
The MBA Games is an annual national competition for MBA students from Canadian business schools. It was started about 20 years ago by Queens University in Kingston, Ontario. The MBA Games challenges MBA students to compete on several levels – academically, athletically and on the basis of spirit. In addition they face the challenges of team work, performance pressure and social distraction.
My congratulations to all the participants in the MBA Games competition!
The Michael DeGroote, (MGD), school of business at McMaster University was the host for the 2008 MBA Games.
As a McMaster graduate I was delighted to participate in the MBA Games in three capacities.
1. I was a judge for the Marketing competition. (will talk more about this in lator posts)
2. I was a sponsor by donating 56 copies of my book, Secrets of Power Marketing to each of the participants in the Marketing Competition.
3. I was a keynote speaker for the closing ceremonies.
Invitation to 2008 MBA Games Participants
I invite the 2008 MBA Games participants to offer their comments on this blog about their experience. I extend a special invitation to the participants in the Marketing Case competition to comment about my book, Secrets of Power Marketing.
George Torok
Keynote Speaker
Co-author of Secrets of Power Marketing
Graduate of McMaster University
The MBA Games for 2008 was held last week at McMaster University in Hamilton, Ontario.
The MBA Games is an annual national competition for MBA students from Canadian business schools. It was started about 20 years ago by Queens University in Kingston, Ontario. The MBA Games challenges MBA students to compete on several levels – academically, athletically and on the basis of spirit. In addition they face the challenges of team work, performance pressure and social distraction.
My congratulations to all the participants in the MBA Games competition!
The Michael DeGroote, (MGD), school of business at McMaster University was the host for the 2008 MBA Games.
As a McMaster graduate I was delighted to participate in the MBA Games in three capacities.
1. I was a judge for the Marketing competition. (will talk more about this in lator posts)
2. I was a sponsor by donating 56 copies of my book, Secrets of Power Marketing to each of the participants in the Marketing Competition.
3. I was a keynote speaker for the closing ceremonies.
Invitation to 2008 MBA Games Participants
I invite the 2008 MBA Games participants to offer their comments on this blog about their experience. I extend a special invitation to the participants in the Marketing Case competition to comment about my book, Secrets of Power Marketing.
George Torok
Keynote Speaker
Co-author of Secrets of Power Marketing
Graduate of McMaster University
Thursday, January 03, 2008
Happy New Marketing Year
Happy New Marketing Year
Marketing Questions for the New Year.
2008 is a new year! How will you improve your marketing this year?
What marketing worked well last year? Should you continue with it?
What marketing bombed last year? Should you adjust it or drop it?
What marketing challenges will you face this year? How will you prepare for it?
What marketing opportunities are you neglecting? How will you discover them and exploit them?
2008 is a new year for marketing.
Happy new marketing year!
George Torok
Marketing Expert
Headline Writer
Networking Guide
Marketing Questions for the New Year.
2008 is a new year! How will you improve your marketing this year?
What marketing worked well last year? Should you continue with it?
What marketing bombed last year? Should you adjust it or drop it?
What marketing challenges will you face this year? How will you prepare for it?
What marketing opportunities are you neglecting? How will you discover them and exploit them?
2008 is a new year for marketing.
Happy new marketing year!
George Torok
Marketing Expert
Headline Writer
Networking Guide
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