According to a study by Marketing Sherpa the $16.9 Billion Promo Products Industry is quietly raking in nearly three times more ad dollars than internet advertising.
Why is that? Their research shows that 76.1% of the consumers studied said they could remember the brand name of a company that gave them a promotional item in the past year -- versus 53% who could remember a TV or print ad from the past month, and even fewer recalled an online ad from the past week.
Promotional products are an old standby in our hungry-for-attention marketing world. Your name and logo on a golf shirt, coffee cup, or portfolio might get you more sales then spending the same money on Internet ads.
A friend of mine, Rick Maude, who owns a promotional products business, assures me that his business keeps growing. It seems that the race is on – to offer something new and different to put your logo on and get your message out there.
If it has been a while since you looked at putting your name on promotional products – view the online catalogue at http://adplus.promocan.com/
Marketing Sherpa, Inc. is a research firm publishing Case Studies, benchmark data, and how-to information for marketing, advertising, and public relations professionals.
You can visit their library of articles, reports and case studies at
http://library.marketingsherpa.com/search.cfm
You can view the summaries and some of the full articles free. They are, after all, a research firm. I do enjoy many of their case studies.
George Torok
I invite you to visit my recently revised site http://www.powermarketing.ca/
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