What is the absolute dumbest marketing mistake you could make?
To believe that you have no competition.
This is sure suicide.
Perhaps you have heard entrepreneurs state, “There is no competition for this.”
What a stupid thing to say and believe. Bankers have heard this claim way too many times. If you say this while supporting your loan request they will deny you the loan.
There is always competition for your time, money and solutions. If you can’t see the competition you cannot run a successful business.
Your product might be unique but there is always competition. You might even be the best on the market but there still is competition.
Remember your target audience has a limited amount of time, money and interest. You have tons of competition. Wake up. Start competing Win more.
Identify your competition. What other choices do your prospects have? Then figure out how to defeat them.
A successful marketer is a little bit paranoid.
George Torok
Power Marketing
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