Follow-up to my post of August 16, 2006 regarding Fortinos Grocery store.
I heard nothing from Fortinos and I did more digging into the Fortinos website. I wanted to send an email to a person at Fortinos - I could not find a person to contact on the Fortinos website. Yes I did find a warm story about John Fortinos the entrepreneur who started the store (they did not mention the date).
But no contact information.
I clicked on “About Us” and there is no “us” as in people - just corporate drivel. (Read my earlier post regarding About Us)
Click down on “Work with us” and it tells you to contact your local store – but not how.
“Talk to Us”
That seemed like a good tab to click on. Here is what I found on that page:
Writing:
Loblaw Companies Ltd.
1 President's Choice Circle
Brampton, ONL6Y 5S5
Attention: Fortinos Customer Relations Centre
2nd Floor, North Tower
Calling:
Customer Relations Centre: Toll Free 1-800-565-9690
Customer Relations Hours of Operation: Monday to Friday 8:30am-5:00pm
Fax: 905-861-2387
WE ARE HERE TO HELP YOU WITH ANY QUESTIONS OR COMMENTS ABOUT YOUR SHOPPING EXPERIENCE. FORTINOS CUSTOMER RELATIONS CENTRE IS OPERATED AT OUR HEAD OFFICE IN BRAMPTON.
Notice: no names, no easy way to contact them.
Nothing personal about “Talk to Us”
If you want to contact Fortinos you must write a letter and mail it to their corporate office care of Loblaws or call their anonymous “Customer Relations Centre”. None of that is encouraging or inviting.
It is a good thing that there are many choices on where to buy groceries.
“Your supermarket with a heart”
That is their slogan – a great line. But like most creative marketing lines – a lot is lost in the delivery. Was the slogan created by an ad agency without checking out the store? Do the managers remind themselves and their staff about this slogan?
Any slogan without the heart behind it is wasted.
When I visit the Fortinos grocery store I can easily find the lettuce and tomatoes.
But where is the heart in Fortinos?
George Torok
Power Marketing
5 comments:
why don't you try looking in the phone book for a phone number or going to your local Fortinos and asking to speak to a manager. Try thinking outside the box once and a while.
Hi Anonymous,
Thanks for your comment. You are right if I really wanted to expend the extra effort I could find a way to contact Fortinos.
And that is my point. In order to contact them with a customer complaint I need to expend extra effort on my part. Hardly seems worth it. Does it?
How many busineses make it difficult for customers to comment or complain - and thus lose busuiness.
Notice how easy it was for you to comment anonymously with your opinion on this blog.
George Torok
The company is in a finacial termoil
within 5 years there won't be any more Fortinos
Hey look its 2011 and fortinos is still kicking around. If you do have a complaint...next time take a look at your reciept, read the contact information along with the store owners name on it. All the best!
Fortinos has no heart. Near where I live the Fortinos fired a good employee because they thought he stole 20 dollars. He positively did not! He made a human error. They did not believe him, gave him no warning and dismissed him with a label of dishonesty. The union was of no help whatsoever. This Fortinos has terrible management, they don't follow protocol and they absolutely have NO HEART!!! I will never shop at Fortinos again.
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