What is the one perception that you want to convey?
Do you know the answer to that question?
If you do not – then do not spend a dime on marketing.
If you do not know what message you are trying to send – why would you spend money sending any old message?
Be clear on the message that you want to send before you try to send it.
Paul Revere had a clear message to send, “The British are coming.”
It was simple, clear and understandable.
What’s your message?
Stop wasting your time and money stating that you are all things to all people. Define your message in terms of something that makes heads snap to attention.
So, what’s your marketing message?
George Torok
Power Marketing
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