Marketing Purpose: Three Things

Marketing Purpose: Three Things


Marketing should do one or more of these three things for you.

1. Grab attention

2. Demonstrate value

3. Build relationships


The best marketing would do all three things. The least might do only one. And useless marketing would do none of the above.

Test your marketing against these three criteria. And rate your marketing for each purpose. Rate your competition for each and compare your relative position.


George Torok
Co-author of Secrets of Power Marketing