Marketing is not a license to lie

Marketing is not a license to lie

Let’s make something clear.

Just because you are marketing does not mean you can twist or misrepresent the truth. Marketing is about telling the truth.

Marketing is about telling your message is the most positive way. But it does not mean that you can lie.

Marketing is about telling your story. In fact the more warts in your story the more believable it can be.

Please don’t tell us that you are number one – if you are not.

The best!
Number one in the country!
The worlds greatest!

Don’t say those things unless you can back it up. And back it up. If you were voted number one by the community paper then state that. Don’t claim to be the nation’s number one.

Don’t lie.

George Torok