Power Marketing Tips 09:
Are you ready for back to school?
Back-to-school marketing opportunities
It's back-to-school time in North America and other regions of the world. The back-to-school sales are in full force. That includes the usual clothing, various school supplies and electronics. Apparently the returning student not only needs a new computer but an iPod and iPhone as well.
Even if you don't sell school related supplies, back-to-school presents a marketing opportunity for you.
Where are the opportunities? Explore these ideas to find the one for you.
Parents will be spending money to bribe their progeny to return to school and to study hard. After the exhausting buying spree many of these parents will feel that they deserve to treat themselves.
You deserve a break.
Coffee shops, restaurants and Spas can offer back to school specials for the stay at home parents who want to celebrate the end of another summer.
Resort hotels, Bed & Breakfasts and travel agents might offer a weekend getaway for the deserving parents.
You can not afford to be left behind.
Accountants, lawyers and financial planners might offer (free or paid) seminars with the reminder that your future depends on you going back to school too.
Almost any business could mail a letter with the heading, "The kids are back in school. Now is a good time for you to seriously think about ______"
You might brag that you and your staff are going back to school to continue improving your expertise and skills to better serve clients.
You could hold a three R's sale or special event. The three R's related to schooling were Reading, (W)riting and (A)rithmetic. You could redefine the three R's to some aspects of your business - Relaxation, Roughage and Reinvention.
Find the back-to-school promotion that fits best for you. And if you miss this opportunity then start planning now for Halloween.
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George Torok
Marketing Speaker
Marketing Author
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