New Running Shoes

New Running shoes

I bought new running shoes today. If you examined my old running shoes you might wonder why I needed new shoes. The old shoes looked in near perfect condition – just a little scuffed. If you are not a runner that would be a perfectly normal response.

When I was a child my dad bought me new running shoes whenever my toes were sticking out of my existing running shoes. It didn’t matter that the tread on the bottom was worn down or that pieces of the rubber were torn off – either from natural wear or on purpose. Both shoes had to be exposing my toes to justify replacement. A new pair of running shoes cost $12.

Today my new running shoes plus three pairs of socks (on sale) cost me almost $200.00. I didn’t blink at the price. In fact I never asked the price of the shoes until I got to the cash with my credit card out and ready to pay.

So what are the lessons here?

I bought new shoes because my knees were starting to hurt when I ran.

Pay attention to the signals that things are going wrong. It’s easy to ignore the little changes. Very seldom will you see a Tsunami until it is way too late. Don’t wait for the Tsunami.

When someone really wants something they don’t care about the price. I want to run every week. I do not want to wait until I find shoes on sale.

Pain is a motivator to buy aspirin. Be very clear on the aspirin that you offer to your clients.

Change is uncomfortable. I want not to change. I want to run every week like I have for years. I want to get the same shoes from the same store when I need them. Running once started is a habit. It’s a drug. Feed my drug habit and I will continue to buy from you. No crack user shops around for a better deal.


George Torok
Marketing Speaker
Secrets of Power Marketing