Get more exposure in the print media
Imagine how you would feel when you talk with a client or prospect and they say, "I read about you in the news". As good as that might feel the more important benefit is the boost it lends to your credibility and perceived value. Now you don't need to say how good you are - the media has done that for you.
There is no question that radio and TV coverage is good. Let's focus this time on the print media - newspapers and magazine. Even though readership seems to be declining, it still has tremendous power with specific markets. And there appears to be more weight to something in print versus the other forms of old and new media.
Three proven techniques to get into the print media
Write a letter to the editor
This is the simplest and easiest way. All you need to do is express your opinion. But be warned. Don't complain or disparage. Instead offer a different viewpoint on an issue, add a new perspective on the season ahead or explain your support for a cause.
Write an article
Even if you think you aren't a writer you can learn to write an article. The easiest article to write is a tips list. Just list the points, tips or ideas that you want to get across. Another simple yet productive technique is to interview yourself. Ask a question and answer it.
Send a news release
Research suggests that between 60% and 80% of the news comes from news releases. Large corporations and publicists still use this method because it works.
Email works for all three. None of these techniques work all the time - but they work enough of the time if you grab the attention of the right reporter or editor at the right time.
See you in the news.
George Torok
Power Marketing
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Read How to Write Your News Release
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