- Crisis
- Change
- Marketing
Why talk to the media?
Three purposes:
In a crisis you want to defend or mitigate.
During change you want to lead or manage the change.
When marketing, you want to promote your value or sell your products.
George Torok
Monday, July 19, 2010
Why Talk to the Media?
Three situations to talk to the media:
Why talk to the media?
Three purposes:
In a crisis you want to defend or mitigate.
During change you want to lead or manage the change.
When marketing, you want to promote your value or sell your products.
George Torok
Why talk to the media?
Three purposes:
In a crisis you want to defend or mitigate.
During change you want to lead or manage the change.
When marketing, you want to promote your value or sell your products.
George Torok
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