Why? Because the purpose of your marketing is to get more clients buying more from you, more often.
You could have a wonderful advertising campaign that brings in eager prospects. But if your customer service is turning them off then all that advertising was wasted money.
How much did you spend on marketing and advertising last year? How much did you spend on customer service training? Customer service is the most important part of the marketing/sales chain. If customer service is your weakest link then you are hemorrhaging lost sales.
Customer service development and training must be an integral part of your marketing plan and action.
Customer service can be that distinguishing feature that attracts clients to your door. Or it could be the fly in the ointment that is secretly killing your business. Which is it?
When was the last time that you examined and invested in your customer service?
George Torok
Marketing Speaker
Marketing Page on Facebook
1 comment:
Customer service has always been the best form of marketing. You make those human beings or customers happy and they do on to promote your business through the best form of advertising possible: word of mouth
Order taking service
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