Are They Pigs?
This is not about passing judgement. This is about having a clear picture of your best customers. Who are they? What do they look like? What are their values? What makes them laugh? What annoys them?
How can you package your product to fit their values?
For example:
If they are pigs you might rave about the latest fart app. You might have it on your phone. You might review the top ten.
Consider that one of the biggest selling iPhone apps is a fart app. For $0.99 you can make your iPhone make a fart noise. Disgusting to some but shear joy to pigs. If your customers are pigs, they will love the fart app. It's selling over 10,000 downloads a day.
I guess that I'm a prude because I would not want that on my smart phone - and I would never have thought of that as a product.
Read more here:
http://venturebeat.com/2008/12/23/iphone-fart-app-pulls-in-nearly-10000-a-day/
Go ahead - pull my finger.
George Torok
Marketing Expert & Speaker
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