Wet Basement ?

This is a good billboard because if you have or had a wet basement you will pay attention to it.

When you advertise on a billboard remember that you only have a few seconds to catch the attention of your prospects.

You are most likely to grab attention by addressing their current pain.

If you were driving by this billboard while experiencing suffering with a wet basement at home, you'll pay attention and note the contact information.

If you don't have a wet basement you won't pay attention and you were not a prospect.


George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing
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