Promote Your Personal Brand by Writing

One of the best ways to become known as the expert is to write. You could write to or for newsletters (association, corporate, community), newspapers (community, business, trade, weekly, daily), or magazines (general, trade, association, business).

Write a letter to the editor

This is the easiest way to be published. Watch for an issue that you feel strongly about or that touches your business. The issue doesn’t have to relate to your business. This is just a chance for people to know you. Take a stand. If you can make your communication funny, that is even better. Write it well. The editors will correct grammar and edit for length. Sign the letter with your name and a moniker that you like, or your business name. If you find nothing gets your juices flowing enough to write a letter of opinion, write to the editor to say what you like about the publication. They always print those letters.

Write a letter to a columnist or writer

Some columnists never get mail, and they will love you if you write them a letter. Pick a columnist that you like. If you like them, there is a pretty good chance that they are similar to you in some way, and they will like you.

Write an article

Even if you think you can't write, write. Then edit your work by rewriting it again and again, until it sounds good. No one will ever know how many times you rewrote. When you admire a movie you never judge it by how many takes it took to get the shot, or by the film left on the editing room floor. When others read your article they see only the finished product, not the rewrites.

George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing
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