Top 12 Blog Posts of 2012 on Power Marketing Blog

Review the top 12 Blog posts of 2012.

Top 12 Posts of 2012 on Power Marketing Blog from George Torok

 

George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing Get your free copy of "50 Power Marketing Ideas" Power Marketing on FaceBook Marketing Zoo on Twitter

Passion Billboard Advertising - So What?

This billboard caught my attention with the word "Passion".

That's a powerful attention grabbing word.

And then I was confused.

What are they selling? What are the benefits? Why should I care?

Bracelets? Is this a jewellery store? What is the name of the store?

There was a split second of interest followed by confusion and frustration.

George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing
Get your free copy of "50 Power Marketing Ideas" Power Marketing on FaceBook Marketing Zoo on Twitter

Business Cards: Simple and Effective Graphic Design

I stayed at the newly opened Hotel Red in Madison, Wisconsin, USA. When I picked up their business card, I was entranced and impressed with the graphic design.

What you see above are both sides of the business card.

When you look at the front of the card (as shown on the left) the placement of the first part of the name "Hotel" - squeezed at the right edge of the card prompts you to turn it over.

On the back side (as shown on the right) is the rest of the hotel name "Red".

It follows a simple principle of graphic design and it works. Nicely done Hotel Red!

Good design should move people.

PS: An amateur designer would have centered everything.