Showing posts with label CEO. Show all posts
Showing posts with label CEO. Show all posts

Friday, July 27, 2012

If the President of the Company Won't Help You

Company president chases customer away
The saga of the company president who didn't value me as a customer - even though I had been a customer for 13 years.

The story so far...
I was unhappy with customer service and contacted the company president. The conversation started well and quickly went sour.

Trying to salvage the relationship I sent the following message to John, the company president.
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John,

Perhaps it was a bad day.

I'm willing to forgive and forget and discuss any part of recent discussions. Perhaps we can talk on Monday or Tuesday. Let me know when you would like to talk.
Email me the best times. I will confirm and you can call me at 905-555-555.

George
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As you can see, I offered him an out - a chance to backtrack and save the relationship. Most importantly I tried to take this discussion to a phone discussion and out of email. Phone calls are much warmer than texting or email.

Would he soften? Would he accept my offer to discuss like real people by phone?

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Hi George

Maybe that day last week was a bad day for you, but for me it was an amazing day.  Closed a decent sized Barter Town deal, continued training our franchisee and attended a large Barter Town event that was a huge success!

Unfortunately, after sleeping on it, I still feel that it would be better for us to not do business going forward.  The product that you offer is not easy to get our clients to bite on and I don’t want  to disappoint you any further with our program or how we operate.  I do take your comments about Chris seriously and will work to rectify any issues on our end when it comes to his performance.

In the recent past when I was reviewing your website I noticed that there was a referral from us posted there. I would respectfully ask that you delete it as we will your account. 

I wish you all the best in your future endeavours.  Should you come across a potential customer that is not wanting to pay you in cash and you would like to offer them the ability to trade (as a last resort to close a deal), then maybe at that time we could fire up your account again and help close a deal for you.

John
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He had a good day! Wow! Ego spilling out in that first paragraph. No compassion from him for his clients.

I was his client and I had also provide service to him - so his comment in the fourth paragraph about deleting his endorsement from my website was curious at best. It was probably written in a spiteful mood.

By the way, I've noticed that when a person starts a sentence with the phrase "respectfully" they really don't mean respect. They are simply trying to appear respectful for appearance.

His last paragraph is silly. Clearly it is a standard text that he uses in many conversations as a last resort.

I offered him the opportunity to repair the relationship, he ignores me and still tries his standard sales pitch.

My last reply is below.
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Hi John,

Good to hear that you are both feeling and doing well.
I agree - let's call it quits and let's call it even. I'm honoured to contribute to your foundation.
I had hoped that a phone call would have served to end our relationship of 13 years on a positive note.

I believe that over the years I have contributed articles and tips to Barter Town. In addition I have provided referrals and recommendations for Barter Town and members. Feel free to reprint or leverage any of those as you wish. I have no intention to retract them.

Sorry to hear that you are no longer willing to be quoted about my service to Barter Town.
All the best to you. I hope that we might do business again.

George Torok
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The names have been changed to protect the guilty.
What do you feel and think?

Here are the five chapters in this series of abusive conversations with the company president.

Chapter 1: Do You Trust the President of the Company? 

Chapter 2: Saga of bad service and President with really bad attitude

Chapter 3: Saga of the President Missing the Save

Chapter 4: Saga of the Company President with an Attitude

Chapter 5: If the President of the Company Won't Help You


George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing
Get your free copy of "50 Power Marketing Ideas" Power Marketing on FaceBook Marketing Zoo on Twitter
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Friday, July 20, 2012

Saga of bad service and President with really bad attitude

Save the customer relationahip
Can the President save the client relationship?

When you are unhappy with the service of a business you can leave or you might contact the highest authority and ask for improved service.

I was a customer of a barter service company for over a decade. I liked the folks but things had gone bad. Before I quit I contacted the president of the company to try to improve things and give them another chance. I was surprised and disappointed by his response.

First I called the president of the company and one week later I left another voice message for him. Then I sent the following email. (The names have been altered to protect the guilty.)

--------------------------------

Hi John,
This email confirms the voice message that I left for you today. This call was in follow-up to the voice message that I left for you on November 21.

In that first message I asked to be reassigned to your best and most respected broker. I have been unhappy lately with the service but based on our long relationship wanted to give it another chance.

The lack of response, suggests that you don't value me as a customer. So please complete that silent message and close my account.

thank you
George Torok
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Although I didn't get a response to two voice mails I did receive the following email which sounded promising.

He apologized, explained about his busy time and offered to comply with my request. He even asked about details of  my dissatisfaction. This message seemed positive and hopeful to me. This was a good start to retain me as a customer.
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Hi George

My apologies for not getting back to you, you caught me in our absolute busiest time of the year, ie: we had a massive charity auction on Nov. 23 and a large Christmas party on Nov. 25 and now I'm out west supporting our franchisees here and interviewing for a new office in Tombstone.

I should have changed my vmail at the office to direct messages to my cell or my assistant.

I'm happy to look at re-assigning your account to a different broker but first I want to understand the issue that you have with your current broker or Barter Town in general. Is it lack of exposure?, lack of bringing you new business?, lack of response on following up with purchase requests?

Please let me know.
John
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What happened next?
How did this go off the rails?
What words jumped out at you in this message?

The word that grabbed my attention was the word "lack" perhaps because he stated it three times.

Watch for the next post to learn more.

This is a real life example of how to NOT build good customer relationships.

 Here are the five chapters in this series of abusive conversations with the company president.

Chapter 1: Do You Trust the President of the Company? 

Chapter 2: Saga of bad service and President with really bad attitude

Chapter 3: Saga of the President Missing the Save

Chapter 4: Saga of the Company President with an Attitude

Chapter 5: If the President of the Company Won't Help You


George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing
Get your free copy of "50 Power Marketing Ideas" Power Marketing on FaceBook Marketing Zoo on Twitter
Share/Save/Bookmark