Why consumers prefer 70 items for $29 and not $29 for 70 items

Facts might not matter as much as presentation.

You probably suspected that.
------------------
Presenting item quantity information before price (70 songs for 29 dollars) may make the deal appear much more appealing than if the price were presented first (29 dollars for 70 songs ).

------------------

That's a curious result form this marketing study.

Learn more here
http://truthdive.com/2012/01/18/Why-consumers-prefer-70-items-for-29-and-not-29-for-70-items.html

Write Headlines that kick Butt

Write Headlines That Kick Butt

Write head-snapping profit-driving headlines in seconds. Stop wasting hours or even days agonizing over a good headline. Why settle for good when you can choose from 100 commanding headlines? And generate these headlines in a few heartbeats. All you do is answer four simple questions about your offering, hit go, and stretch for just a few seconds. And like magic you can select from 100 killer headlines that are guaranteed to out-draw your previous results by at least 30%. You know the importance of a powerful headline. If your headline doesn't grab your reader - you have lost that sale. Download this amazing program that will write headlines for you in 17 seconds or less… (read more)

You know how important a headline is.
You know how tough is can be to write one.
This software just blew me away with the results and ease of use.

I liked it so much I bought the resale rights.

Go ahead and check it out. I guarantee you’ll love it and more importantly improve your marketing results.

Go ahead – make your day.
Learn more about Headline Writer Pro.

Start writing killer headlines and kicking butt with your headlines.

George Torok
Power Marketing

Online Tools for Working with Words

Online tools for working with words

The following is from an email that I received from Internet Marketing expert Perry Marshall.
If you are picking words for your webpages or writing marketing copy you can find these tools very helpful. Marketing is more about words than about logos and images.

--------------------
First, I always liked the idea of a thesaurus but when I'm actually trying to write something, somehow I don't find most of them the least bit helpful. But here's an online tool I just love:

http://visualthesaurus.com - Generates visual trees of related keywords, sort of like a mind map. You type in a term and rich word trees spring up. Then you can click on the next word and the next word and the tree continues to morph. I just sent the latest Renaissance Club newsletter to the printer and I think I used it six or seven times to find just the perfect word. There's a free demo and a yearly membership is a paltry $20. Give it a whirl.

Spy Intelligence: Sometimes it's quite useful to have an idea of what your competitors are doing on Pay Per Click, what keywords they're bidding on, what they're spending, stuff like that. Disclaimer: Neither of these tools provides a completely accurate picture but they're both very useful:

http://spyfoo.com/ - Gives you a list of major keywords your competition is bidding on, an estimate of their daily budget, data about their organic listings, average bid position, and how many competitors they have. Rather insightful.

http://www.googspy.com/ - A related technology, but presented in a different way. The keyword list it generates is incomplete but quite helpful.

http://www.lexfn.com/ - Type in a word and it gives you related terms and concepts.

http://buzz.yahoo.com/ - Following pop culture to see what's hot this week? This is a great place to do it, 'cuz the clicks always tell a story. I don't know that this is terribly useful for keyword research per se (unless you have a very deliberate strategy that plays on celebs & stuff like that) but it certainly gives you topic ideas that you can tie into newsletters, rants, etc.

The equivalent tool on Google is called Zeitgeist:
http://www.google.com/press/zeitgeist.html

Google's Keyword Suggest - http://www.google.com/webhp?complete=1&hl=en - as you type a search term, Google suggests related words.

Have fun with this stuff.
Perry Marshall
---------------------------

Here's a great tool for writing killer headlines - because headlines are the welcome mat for your website or marketing copy.
Headline Creator Pro


George Torok

Personal Marketing

Marketing Speaker for conferences and corporate meetings

Write Head-Snapping Headlines

Writing a good headline for your marketing material is important. But writing profit-pulling headlines is the holy grail of marketing copywriting.

It used to be very difficult and thus very expensive to hire a powerful headline writer. Good headline writers are the elite of marketing copywriters. It is the headline that grabs your target’s attention and gets them to read the rest of the copy. A bad headline wastes the time and money expended on writing the marketing text.

Now you don’t need to spend hours writing or thousands of dollars for a top-notch headline writer. (Good copywriters spend years studying and developing their craft.)

Well, technology just made it easier for you. Technology does level the playing field – but only for those who take advantage of it.

I recently discovered the software that helps you write your own powerful headlines in seconds. I tried it and was blown away by how easy it is to use. It’s called Headline Creator Pro.

….AND I can’t believe how inexpensive it is.

Save yourself a bundle on your next marketing campaign and make it more profitable for you. If you ever need to write headlines for your marketing materials, websites or articles check it out.


George Torok

PS: It comes with a money back satisfaction guarantee.

PPS: It costs you nothing to learn more now.

George Torok
Power Marketing

Write Headlines That Kick Butt

Write head-snapping profit-driving headlines in seconds.

Stop wasting hours or even days agonizing over a good headline. Why settle for good when you can choose from 100 commanding headlines? And generate these headlines in a few heartbeats.

All you do is answer four simple questions about your offering, hit go, and stretch for just a few seconds. And like magic you can select from 100 killer headlines that are guaranteed to out-draw your previous results by at least 30%.

You know the importance of a powerful headline. If your headline doesn't grab your reader - you have lost that sale. Download this amazing program that will write headlines for you in 17 seconds or less… (read more)

You know how important a headline is.
You know how tough it can be to write them.
This software just blew me away with the results and ease of use.

I liked it so much I bought the resale rights.

Go ahead and check it out. I guarantee you’ll love it and more importantly improve your marketing results.

Go ahead – make your day.
Learn more about Headline Creator Pro.

Start kicking butt now.

George Torok
Power Marketing

What’s in a name? Call it what it’s not

Imagine an image of Greenland. What do you see? If you see green fields and green trees that would be normal. The reality is that Greenland is nearly 2/3 covered with a glacier that is two miles thick.

Surprise, surprise, surprise! So why the name – Greenland? It seems that the explorer who discovered Greenland was marketing savvy. He realized that there would be no glory in finding “Iceland” so he named this ice covered island Greenland.

Where do we see this ancient explorer’s wisdom repeated today?

Life insurance. Come on, its death insurance. It is insurance against dying – not against living. Yet those companies market life insurance. It just sounds a lot better.

Beauty cream is not for people who are beautiful. It is for ugly people who want to think they can be beautiful. But who would buy ugly cream?

Have you noticed that diet programs never mention anything about fat people? But that is who it is for. Instead they have names like “Slim fast”.

Dog training is not about training the dog. It is about training the dog owner. But what dog owner wants to admit that he is dumber than his dog? But that is the reality. The training is for the dog owner. You take the dog just to make you look good.

What does this mean to you?

If you are selling ugly pills – think of a beautiful name for them. You will sell more that way.

George Torok

Power Marketing

Headline Writer Pro