The Branding Fallacy

Your Branding might be killing your business

Beware of the branding zombies. They regurgitate meaningless mantras like “branding is good”, “you need a brand” and “we can help you develop your brand.” These creatures only want your life blood. Unfortunately these zombies don’t look like the ones in Michael Jackson’s Thriller video. They look like you and me. They call themselves branding consultants, marketing agencies or graphic designers. And they try to sell you snake oil remedies.

It’s time for a branding wakeup call. This might hurt especially if you have recently succumbed to worship of the brand. Remember, “Pay no attention to that man behind the curtain” in the movie The Wizard of OZ. I’m ripping back the curtain. You might not like what you see. But it might save your business. I’m urging you: Pay attention to the man behind the curtain.

Let’s start by examining some of the world’s best brands.

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George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing Get your free copy of "50 Power Marketing Ideas" Power Marketing on FaceBook Marketing Zoo on Twitter