Some critical questions that you should be asking yourself. Invest some time thinking about these questions and the answers. I suggest that the first answers will not be the best answers. Interpret ‘best’ as ‘most profitable’.
Who are your best customers?
What are you doing to keep them?
What are you doing to show them they are your best?
What do your best customers smell like?
Where will you find more like your best?
What are you doing to find more like your best?
How can you influence your best prospects?
What are you doing to influence your best prospects?
What could you do to influence your best prospects?
Who are your worst customers?
What are you doing to minimize your resources spent on them?
What are you doing to upgrade them to better customers?
George Torok
Power Marketing
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