Be Afraid, Be very afraid of scaring your customersThis is an an excerpt from The National Post Monday Small Business Section on March 31, 2008 by George Torok.
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The two masters of business are fear and greed. You probably know that greed fuels a bull market and fear darkens the bear. But are you aware of how important these two emotions are to your business? Business is about people and people are ruled by emotions. Fear is the most primal and powerful emotion. How do emotions affect the buying decisions of your customers?
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Read the rest of this article at the National Post by George Torok.
Read the National Post for more short marketing articles from George Torok. Watch for feature articles on marketing.
George Torok
Marketing Author
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