WIIFM?

WIIFM?

What's in it for me?

Whenever you send a marketing message to your clients - they are playing this question in their head - WIIFM?

What's in it for me?

The less familiar you are to the message sender the stronger this question is - WIIFM?

The less they trust you - the stronger this question reverberates in their heads - WIIFM?

When you launch into your sales pitch the listener is asking - WIIFM?

When you deliver your networking 30-second speech, the other person is thinking - WIIFM?


Don't be afraid of this question. Anticipate it. And answer it early in your marketing message. Then they will stay tuned to the rest of the message. Otherwise they tune out.

WIIFM?


George Torok
Free Marketing Tips
Marketing Speaker - for corporate meetings and association conferences