Your USP is your "Unique Selling Proposition."
It answers the question, "Why should I do business with you, instead of your competition?" Garber says, "This is the most important thing businesses need to focus on.
See, most entrepreneurs try and 'convince' people they need their goods and services. That's a very frustrating and unrewarding way of marketing. Instead, they should 'attract' those people who already want to buy these goods and services, and simply show these prospects why they should buy from them, as opposed to someone else."
In Garber's case, for instance, his own personal USP, matches the title of his book, "I show entrepreneurs how to make maximum money with minimum customers. You'd be amazed how much money people are leaving on the table. I show busy entrepreneurs how to earn all that money, multiple timesover."
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One of ten marketing tips for 2010 from Craig Garber aka King of Copy.
Author and lead generation marketing specialist Craig Garberfrom kingofcopy.com has just released his annual "Top 10Ways Entrepreneurs Will (And Won't) Be Making Money In2010" list. Garber is the author of "How To Make MaximumMoney With Minimum Customers: 21 Proven Direct-Marketing Strategies Anyone Can Use" and he has some compelling picks this year.
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George Torok
Marketing Speaker
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