4. You must be a problem-solver, not a sales person - If you want to differentiate yourself, you're going to have to start being a teacher first, and a sales person second."Those entrepreneurs who can educate, entertain, and inform will easily attract and retain qualified business. If you focus on 'selling,' to the exclusion of everything else, you're going to find yourself in a terrible bind," says Garber. "Being a problem solver first and foremost, gives you the positioning you want and the credibility you need, to make big money. Remember, no one cares how much you know, until they know how much you care."
One of ten marketing tips for 2010 from Craig Garber aka King of Copy.
George Torok
Creative Problem Solving
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