Business Cards: Simple and Effective Graphic Design

I stayed at the newly opened Hotel Red in Madison, Wisconsin, USA. When I picked up their business card, I was entranced and impressed with the graphic design.

What you see above are both sides of the business card.

When you look at the front of the card (as shown on the left) the placement of the first part of the name "Hotel" - squeezed at the right edge of the card prompts you to turn it over.

On the back side (as shown on the right) is the rest of the hotel name "Red".

It follows a simple principle of graphic design and it works. Nicely done Hotel Red!

Good design should move people.

PS: An amateur designer would have centered everything.