Is That Your Car?
Your
car sends a message about how successful you are. Maintain it. A rusty car is
never cool. If you have an old car, get it repainted. Customers might think
that you are an antique collector. But if it is rusty they know you have no
money. If you have no money they think you are not successful in your business.
And if you are not successful you must not be good.
If
you drive an old car, you might rent or borrow a better one for an important
meeting.
Keep
your car clean inside and out, even if, no, especially if, it is the
family car. When you are on business it is acceptable to have a baby seat in the
back, but not the diapers.
Use
your car as a signboard. Paint your name on the sides if it fits the image of
your business. If you're in a big city with tall buildings, put your name on
the roof of the car. If signs are not appropriate, then you can always go with
vanity plates.
George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing
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