This looks like clever marketing. Driving by a car dealership, the yellow bags of soil and compost caught my attention.
Why? Because it's spring and I was thinking about what I should do to improve my yard.
So just imagine if it's spring and you are also thinking about getting a new car. What a clever connection.
One, the yellow bags catch your attention.
Two, it looks like you get a free bag of soil when you buy a car.
Three, you are likely to tell others about this deal.
George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing Get your free copy of "50 Power Marketing Ideas" Power Marketing on FaceBook Marketing Zoo on Twitter
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