The Best Personal Marketing

Smile

Personal marketing is about marketing your personality.

The number one thing you can do to sell yourself is to smile more. Smile when you greet your clients. Smile when you enter their place of business. Smile at the receptionist when you ask to meet your contact. Smile when you say your name. Smile when they give you the order. 

Smile even when you don't get the business. (That's a tough one, but it's important.) 

Smile when they are talking. Smile when you describe your services. Smile - don't look guilty when you tell them your price. Smile when you are on the phone. Smile when they hand you the payment - don't leer, just smile.

A smile conveys confidence in yourself, your product, and your company. A smile builds trust. We would rather do business with a face that smiles than one that frowns. When I line up at the grocery store, I will go to the checkout with the friendly cashier, even if it has the longest lineup.

In the global marketplace, a smile is the one gesture that is understood in any language, in any culture. And smiles are infectious. When you smile, others will smile back at you. Try it; it's hard to resist. 

When you smile, your brain releases endorphins that make you feel good. Imagine that. Every time you smile, you make yourself and others feel better.

Your smile is your best tool for personal marketing. What could be more personal in marketing you?

George Torok Keynote Marketing Speaker Co-author of Secrets of Power Marketing
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