Enjoy this selection of marketing articles published in the past year. Click on the title to read the rest of the article.
Magic Words to Transform Your Business Relationships
Abracadabra!
Imagine that you could wave an enchanted wand while uttering magic
words that transform your business coals into diamonds. You don't need
the wand and you probably already know the magic words. The sticking
point like everything else in life is that it's not what you know that
counts, it's what you do with what you know.
Too many business owners are looking for complicated solutions
and overlook the simple secrets of business success. Why have so many
uneducated entrepreneurs excelled in business? Because they only
understood simple things and applied those simple things passionately.
Richard Branson is an outstanding example.
One of the purposes of marketing is to build strong relationships
with your clients and prospects. You build (or destroy) relationships
with what you do and say. Let's explore the language of good
relationships. It costs nothing except your attention to the words that
you and your team use with clients and prospects - and with each other.
3 Polarizing Branding Secrets from Death Cigarettes
How can you build a stronger brand? Take a position that some people hate so your preferred customers love you.
I heard the best lessons about "How to create your Brand?" on the podcast interview with UK entrepreneur BJ Cunningham.
BJ Cunningham created a company called The Enlightened Tobacco
Company in 1991, selling a cigarette called "Death Cigarettes". It was
presented in a black package emblazoned with a white
skull-and-crossbones logo. Just imagine how that image might appeal to
the rebels. That is the start of a strong brand.
His premise was to take a position that none of the other
cigarette companies were willing to take. That's good advice for any
business building a brand! At the time all the tobacco companies were
still denying any ill effects of smoking tobacco. You know the tired
story, "It has not been proven that cigarette smoking causes cancer."
Somehow the tobacco barons rehearsed well enough to deliver that lie
with a straight face. But that is a different issue.
Hand Written Notes - the Original Social Media
More Personal Than Digital Media
It's impossible to ignore the Social Media crusade. Perhaps you
received business through Social Media contacts and activity. I admit
that I've made interesting new contacts, renewed old friendships and
generated business through social media.
However, I've received a lot more business and recognition from
sending hand written notes. The two best messages to send via hand
written note are thank you and congratulations. Thank you for your
business, help, referral, testimonial, patience, gift...
Congratulations on your achievement, recognition, new venture,
milestone… The prompting for the note could be personal or business.
Boost Your Personal Brand by Leveraging Your Association Membership
As a member you have many ways to enhance your personal brand without breaking a sweat. What's holding you back?
Your personal brand is not a logo, colour or tagline. It's the
combination of all that you do, say and especially what others say about
you.
When you are a member of an association - that speaks about you.
The credibility of the association, the ethics, the leaders and the
positioning of the association speak about your personal values. But,
only if you broadcast your membership to the marketplace. Don't be shy.
If you have reason to be proud of your association, then brag about that
association. List your membership on your Linkedin profile. Put "member
of" in your email signature and display the membership plaque on your
office wall. Brag about who you associate with.
How to Kick Start Your Writing To Boost Your Personal Brand
One of the best ways to become known as the expert is to write.
You could write to or for newsletters (association, corporate,
community), newspapers (community, business, trade, weekly, daily), or
magazines (general, trade, association, business).
George Torok
Keynote Marketing Speaker
Co-author of Secrets of Power Marketing
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Marketing expert, George Torok helps businesses gain an unfair marketing advantage over the competition. A bestselling author, he consults with business owners and is available for speaking engagements. Power Marketing is a registered trademark. Enjoy the marketing insights, tips, and strategies on branding, media relations, promotion, networking and personal marketing. Add your comments.
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