This billboard caught my attention with the word "Passion".
That's a powerful attention grabbing word.
And then I was confused.
What are they selling? What are the benefits? Why should I care?
Bracelets? Is this a jewellery store? What is the name of the store?
There was a split second of interest followed by confusion and frustration.
George Torok
Keynote Marketing Speaker
Co-author of Secrets of Power Marketing
Get your free copy of "50 Power Marketing Ideas"
Power Marketing on FaceBook
Marketing Zoo on Twitter
Marketing expert, George Torok helps businesses gain an unfair marketing advantage over the competition. A bestselling author, he consults with business owners and is available for speaking engagements. Power Marketing is a registered trademark. Enjoy the marketing insights, tips, and strategies on branding, media relations, promotion, networking and personal marketing. Add your comments.
2 comments:
Layouts, or advertising through visual, should be well thought of. Kind of agree with this, I mean it's all mixed up, what exactly is the billboard trying to sell right? This is an important job for me as a sign writer in perth, I have to be able to convey the message without having to write the message.
That's definitely one of those cases that a ny social media marketing group would call as a "non sequitur" moment.
Post a Comment