Best Subject lines for email newsletters

Best Subject Lines for Email Newsletters

If you want to get more of your email opened then read this study from Marketing Sherpa.

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MarketingSherpa recently pored over a year’s worth of data on our weekly newsletter subject lines. We learned a lot about what we’ve been doing right, and what could use some improvement. We wanted to share our findings with you – our faithful readers. Check out the four big takeaways and take advantage of our subject-line ‘Aha!’ moment.
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The year long study indentified the four best ways to improve readership of emails. Here is an excerpt on the first tip.
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Takeaway #1. Show value in the first two words

Sherpa’s top subject-line performers showed that pushing the value of a particular newsletter in the first two words was optimal. Meinhart recommends having your subject line writer focus on what *exactly* those first two words should be.

To illustrate the importance of those initial words, here are the 10 top-performing subject lines in the 12-month time period:

1. Top 12 Email Newsletter Mistakes
2. Simple Email Link Change Lifts Clicks
3. CAN-SPAM - Must-Know Updates
4. Best Time to Send Email: Test Results
5. 6 Actions to Lift Clickthroughs: New Data
6. Your Copy of Annual Email Study Results Enclosed
7. HTML vs Text: Which Works Better?
8. Newsletter Design Exclusive Data
9. Email Audit PDF: How-to & Checklist
10. How to Conduct Email Surveys

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Read the rest of this study at Marketing Sherpa.

Free acess to this report is open until Decemeber 2, 2008.


George Torok
Co-author of Secrets of Power Marketing
Business Speaker