Touch the emotions
If you want people to remember you - touch their emotions. Make them laugh or make them cry.
Kudos to Brenda McKinley, real estate agent for Royal LePage in Burlington, Ontario.
She has been "pinging" us for years with her glossy monthly newsletter sent by regular mail.
This month she sent a one page letter. The letter commented on how the upcoming Remembrance day on November 11 reminded her of the visit she made with her husband to the Juno Beach Centre in France on the Anniversary of D-Day.
It is an emotionally touching letter to read. I believe that she was sincere.
She included a poppy in her envelope and encouraged the reader to wear it proudly.
She also announced that she donated to the local Canadian Legion Branch on behalf of her clients.
And the last line reminded the reader that she would love to hear from you if you or your friends and relatives have a need for real estate services.
Nice marketing Brenda McKinley.
George Torok
Marketing Speaker
Marketing Author
Canadian Business Speaker
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